Design and Printing Terms Flashcards
Illustrative material to be reproduced. Also known as artwork.
Art
The portion of the lowercase letter form that rises above the main body or x-height of a letter. Examples can be found in the letters b, f, h, and k.
Ascender
The imaginary line type set material sits on.
Baseline
Printing that extends ¼” beyond the edge of the trim or final size of an ad.
Bleed
the ruled edges around an ad.
Borders
Also known as a frame
Borders
Type or art that has been completely prepared with carefully marked instructions for the printer or digital production house.
Camera Ready
Also known as production art or a mechanical.
Camera Ready
When color photographs or illustrations are photographed at the printer and/or within InDesign, filters are used to separate out the individual colors, which, when combined in printing, will give the illusion of a full color image.
Color Separation
Any material used for typesetting or printing.
Copy
The short ruled lines that are marked on borders or overlays to indicate where the art/ad should be cut or trimmed.
crop marks
The selection and purposeful removal of part of a photograph, graphic, or illustration.
Cropping
The blue color used in color separation. Also called process blue.
Cyan
A photograph consisting of only two colors, such as black and blue.
Duotone
The portion of the lowercase letter form that extends below the x-height, or body of a letter, such as the letters g, p, and y.
Descender
The actual set of upper and lowercase characters, numbers, and punctuation marks that make up a typeface.
font
A method of reproducing color photographs or illustrations by separating the color images into Cyan, Magenta, Yellow and Black when combined, produce a full color image.
Four Color Process
A method of indicating type in which the letters are imitated without creating actual words. Used as a stand-in for copy. A temporary form of Gibberish.
Greeking
The pinkish, or bluish lines used in Photoshop, Illustrator, or InDesign that align elements on the page that do not print.
Guides
The removal or addition of space between computer set letterforms.
KERNING
A continuous tone black-and-white image that in order to be reproduced is photographed through a screen so that the tones are translated into a series of extremely tiny dots, densely or sparsely placed depending on the quality desired, that when seen from a normal viewing distance give the illusion of a continuous tone image.
Halftone
Preliminary drawing made by the designer to indicate the proposed plan for the final design. May range from small quick thumbnails to full sized hand-rendered roughs, each made with increasing attention to detail and accuracy of presentation as a guide for the studio, client, and/or printer or production.
Layout
The white space between lines of computer set type. Measured from base line to base line.
Leading
Advertising that can be easily understood at a glance.
Legibility
