Descriptive Research

Question 1

descriptive research design methods

Answer 1

survey data: respondents are queried
- telephone, personal, mail, electronic

observation data: respondents are monitored

Question 2

factors to consider when choosing survey method

Answer 2

task
situation
respondents

Question 3

observation methods: different degrees of…

Answer 3

structure - structured or non-structured
disguise - disguised or undisguised
naturality - natural or contrived (artificial environment)

Question 4

types of observation methods

Answer 4

personal (no interference, just observe in real-time)

mechanical (eye tracking, voice pitch analysers, cameras, sensors…)

audit (examining physical records or inventory analysis)

content analysis (communication)

trace analysis (analysis of past behavior)

Question 5

task factor

Answer 5

physical stimuli
sample control
quantity of data
response rate

Question 6

situational factors

Answer 6

control of data collection environment
control of field force (interviewers + supervisors)
potential for interviewer bias
speed
cost

Question 7

respondent factor

Answer 7

perceived anonymity
social desirability
low incidence rate
respondent control