Demand Terms

Question 1

Sirius Decisions Demand Waterfall Overview

Answer 1

defines, models, measures and diagnoses lead management processes

Question 2

SLAs

Answer 2

Service Level Agreements

Question 3

4 Demand Waterfall Stages

Answer 3

1) Inquiry (inbound/outbound)
2) Marketing Qualification
3) Sales Qualification
3) Closed

Question 4

AQL

Answer 4

automation qualified lead: system-generated approach to identifying qualified leads

Question 5

TAL

Answer 5

teleprospecting accepted lead: marketing-sourced demand that has been accepted by tele for follow up per the SLA

Question 6

TQL

Answer 6

teleprospecting qualified lead: marketing sourced demand that has been further qualified by tele and is ready for sales

Question 7

TGL

Answer 7

teleprospecting generated lead: demand created by teleprospectors through outbound prospecting

Question 8

SAL

Answer 8

sales accepted lead: marketing sourced or tele sourced lead that has been accepted by sales to work and pursue

Question 9

SGL

Answer 9

sales generated lead: demand created by sales reps

Question 10

SQL

Answer 10

sales qualified lead: opportunity with an anticipated dollar value and qualified close date

Question 11

Demand Waterfall Implementation Phases

Answer 11

1) Prepare
2) Define
3) Activate
4) Launch
5) Optimize