Demand and Supply Flashcards
Demand
Demand refers to the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period.
Law of demand
The law of demand states that the higher the price, the lower the quantity demanded and the lower the price, the higher the quantity demanded.
Individual demand
The demand for goods and services by an individual consumer. This shows the amount they would buy at a given price.
Market demand
The aggregate demand for the product.
Factors affecting demand
- price
- price of substitutes
- price of complements
- advertisement
- income of the consumer
- changes in consumer tastes and fashion
- climate and seasons
- size and structure of population
Price
If the price of the good increases, the quantity demanded will decrease but if the price of a good decreases, the quantity demanded will increase.
Price of substitutes
A substitutes is a good that can be used instead of a particular product. If the price of a product increases, the demand for the substitute will increase.
Price of complements
A complement is a good that is used with a product. If the price of the complement increases, the demand for the good will decrease.
Advertisement
If an advert is successful, the demand for the good will increase.
Income of the consumer
Demand increases as comsumers income increases and decreases as the consumers income decreases.
Disposable income [d.i]= income - tax [income tax]
If income tax increases, your disposable income decreases which means demand increases.
Changes in consumers tastes and fashion
If a good becomes more popular [consumer changes taste], the increase of that good will increase but if a good becomes less popular, the demand will decrease.
Climates and seasons
Goods for specific seasons. e.g in winter, the demand for winter coats will increase but the demand for summer shorts will decrease.
Size of population
If the population in an area increases, there will be an increase in the demand for goods and if the population in an area decreases, there will be a decrease in the demand for goods.
supply
supply refers to the amount of goods or services producers / firms are willing and able to produce and sell at a given price over a period of time
law of supply
increases in price will lead to an increase in quantity supplied and a decrease in price will lead to a decrease in quantity supplied.