Demand Flashcards
quantity demanded
quantity (amount) of goods/services demanded (bought) at a given price
demand (curve)
combination of all quantities demanded
law of demand
- the lower the price, the higher the demand; the higher the price, the lower the demand
- the price and the quantity demanded are inversely related
= a negative slope
determinants of demand (1)
Taste - liking, interest
if taste increases, demand increases
= shift of the curve to the right
if taste decreases, demand decreases
= shift of the curve to the left
determinants of demand (2)
Income
if income increases and demand increase
= normal good
if income increases and demand decreases
= inferior good
determinants of demand (3)
Price of a related good
if the price of a related good increases and the demand increases = substitute good
example: pen and pencil
if the price of a related good increases and the demand decreases = complementary good
example: milk and cereal
determinants of demand (4)
Expected/future price
if price is expected increase in the future, the demand increases (now)
if the price is expected to decrease in the future, the demand decreases (now)
determinants of demand (5)
Population
if the population increases, the demand increases
if the population decreases, the demand decreases
Price determinant of demand (6)
The demand curve does NOT shift!
The quantity demanded changes
= movement along the demand curve
Ceterus Paribus
a change in one factor while all the others are assumed constant