Deliver Results Flashcards
QUESTION: Biggest accomplishment?
OR
Tell me about your proudest project.
Title: Arming the broadcast industry with solution and data
Situation:
Broadcasters unable to effectively/empirically measure attribution
Digital platforms to measure consumer touchpoints and demonstrate ROI
Broadcasters’ losing market share over time
General belief that broadcast is an effective marketing medium, but not measurable
Obstacle:
Traditional broadcast ads are ephemeral, no tangible elements to track
Digital platforms continue to expand ad targeting and tracking capabilities meeting the needs of advertiser
Action:
Evaluated competitors servicing broadcaster attribution
Product teardowns of capabilities, webinars and newsletters
Solicited advertisers for challenges with buying from broadcaster
Inexpensive, but opac in terms of effectiveness
Mass reach but hard to determine ROI
Worked with broadcasters to see how their data could power a solution
Analyzed strengths within the organization
Key differentiator to see within program segments/native mentions
Lead product from ideation to delivery
Results:
Publish a 36 page industry thought leadership study with product data and insights
Empowered broadcasters harness data measurement like digital counterparts
Contributed to topline revenue by adding $4M in less than 2 years
Good product market fit; cross sold and converted 60% of existing customers evaluating attribution tools
Helped customers win, retain, measure and grow business with a data-driven attribution solution that rivals digital
What this story demonstrates (skills, principles):
Deliver results. Key inputs, delivery with quality and timely; rise to occasion
Thinking big. Serve customers better. Addressing a marco challenge in broadcast
Tell me about a time when everyone else on your team gave up on something but you pushed the team towards delivering a result.
Title: How do you eat an elephant (piece by piece)?
Situation:
Galvanize a team by conveying a strong vision and picture of success
Organically drive passion and velocity through effective communication
Positioning individuals and teams for success; delivering for the customer
Contractual client roadmap containing 36 small to large features and capabilities
Business expectation to complete work within 1 quarter (w/o product input)
Unable to bill customer until list is complete and deemed “product ready”
Customer planning to terminate competitor’s service and transition asap
Obstacle:
Other teams, like customer success, mobilizing around completion date
Team was discouraged by an unrealistic timeline
No change in resourcing or headcount
Business pressure to generate revenue
Action:
Developed a workstream matrix with each functional team
Design, Front-end, API, Engine, Database, QA
Hosted several full day working sessions with QA, Dev and Designers
Each respective workstream provided estimates
Arrived at a 9 month estimate
Achieved buy-in from respective owners/workstreams tied back to accountability
Communicated revised timeline to respective stakeholders
Results:
Finished one month behind schedule due to customer scope creep
Incrementally introduced features when ready building team confidence
Capabilities enriched the product and benefited the broader customer base
Co-founder acknowledge team’s contribution during all hands
Activated second largest contract in company history
Empowered team through vision, accountability, communication, and execution
What this story demonstrates (skills, principles):
Earn Trust. Allowed everyone on the team to contribute to the timeline
Think big
Deliver Results
QUESTION: What’s your strength?
Title: Getting it done right!
Situation:
I pride myself on getting it done, and getting it done RIGHT, whatever “it” may be.
Obstacle/Task:
Highly effective at listening, distilling and executing across a range of initiatives, products and projects
Action:
“I’m involved in” high-level strategic initiatives requiring thinking big and outside the box
Exploratory effort w/ a large automotive manufacturer to strategize how it’s connected vehicle data providing GPS coordinates could pair with Veritone’s ad occurrence data to create a new partnered offering
Defining product strategy for the future of Veritone’s flagship application
Building an application from conception to launch and beyond
Low-level tactical efforts triaging bugs and troubleshooting problems
Looking into count discrepancies between customer provided records and those that appear within our application
Scaling myself out of a problem by creating reproducible steps and a playbook for others to leverage (troubleshooting advertiser connections)
Results:
Charting a course for blue-sky opportunities leading to forged partnerships
Penetrating new market segments, like audio and video based attribution, unlocking $4M in revenue and equipping customers with a solution
Decreased bug resolution time by 15% by partnering with devs to debug issues
Creating processes to enable others to replicate troubleshooting techniques
What this story demonstrates (skills, principles):
Earn Trust
Deliver results
