Definitions - Promotions

Question 1

Define Promotion?

Answer 1

Bringing a product or range of products to the attention of existing and potential customers

Question 2

Define Promotional Activities?

Answer 2

The ways in which a businesses communicate with existing and potential customers

Question 3

Define Direct Selling?

Answer 3

When the supplier of a product sells straight to the final consumer, cutting out intermediaries

Question 4

Define Merchandising?

Answer 4

The visual presentation of a product to the consumer at the point of sale - physical selling location

Question 5

Define Advertising?

Answer 5

A promotional method that involves the use of media to communicate with potential or existing customers

Question 6

Define Public Relations?

Answer 6

A promotional method that involves communicating with the media and other interested parties in order to get favourable publicity

Question 7

Define Branding?

Answer 7

The creation of an identity for a business and or its individual products in order to differentiate them from rivals

Question 8

Define Promotional Mix?

Answer 8

The combination of promotional activities that a firm uses in order to create awareness/generate sales