Definitions - Place

Question 1

Define Place?

Answer 1

The component of the marketing mix which define both the physical location where a product is available and the distribution channel it travels from the supplier to consumer

Question 2

Define Distribution channel?

Answer 2

The route by which a product is transferred from producer to final consumer

Question 3

Define Multi-channel selling?

Answer 3

When a business uses more than one channel to of distribution to supply goods to customers e.g. selling via both retail outlets and direct via the internet

Question 4

Define Direct Sale?

Answer 4

When a supplier sells straight to the consumer, cutting out the intermediaries

Question 5

Define Intermediaries?

Answer 5

Organisations involved in the distribution of products from supplier to customer. Middlemen who break bulk - wholesalers or agents

Question 6

Define Wholesaler?

Answer 6

An intermediary businesses which buys in bulk from manufacturers and sells on in smaller bulk to local retailers (Costco)

Question 7

Define Retailer?

Answer 7

An organisation that sells good or services to the general public or end user