Definitions Flashcards
1
Q
Primary Research
A
Collecting data that did exist before e.g questionnaires
2
Q
Secondary Research
A
Collecting data that already exists e.g Internet and government reports
3
Q
Marketing
A
The management process responsible for satisfying customer needs
4
Q
Marketing Mix
A
Price-how much a product costs
Promotion-gain more public view
Place-location of shop/service
Product-item sold, is it tangible or non tangible
5
Q
Market Map
A
A diagram what shows gaps in the market
