Definitions Flashcards
Consumer
a person who purchases goods and services for personal use.
Persuade
induce (someone) to do something through reasoning or argument.
Manipulate
To control or influence a person or situation
Endorsement
The action of endorsing something or someone
Logo
a symbol or other small design adopted by an organization to identify its products
Slogan
a short and striking or memorable phrase used in advertising.
Hyperbole
exaggerated statements or claims not meant to be taken literally.
Brand
type of product manufactured by a particular company under a particular name.
Product
an article or substance that is manufactured or refined for sale.
Repetition.
the action of repeating something that has already been said or written.
Imagery
visually description or figurative language, especially in a literary work.
Jargon
special words or expressions used by a profession or group that are difficult for others to understand.
Motif
a decorative image or design, especially a repeated one forming a pattern.
Statistics
a fact or piece of data obtained from a study of a large quantity of numerical data.
Rhetorical Question
a statement that is formulated as a question but that is not supposed to be answered
Pun
a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.
Target Audience
a particular group at which a product such as a film or advertisement is aimed.
Superlative
of the highest quality or degree.
Imperative
of the highest quality or degree.
Connotation
an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Layout
the way in which text or pictures are set out on a page.
Composition
The way in which something is made up
Copy
a thing made to be similar or identical to another
Buzz Words
a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.
