Definitions Flashcards
Promulgate
To announce something publicly. Usually used for laws.
Synonyms: announce, declare
Objectives
Measurable, specific steps and organization takes to achieve its goals Clear on what is being done.
Ex. Exact numbers or timeline. (We want to hire 3 people in 2 months for the department)
Goal
And achievable outcome that is typically broad and long-term

Differentiation Strategy

Orgs develop by providing customers with something unique, different and distinct from other competitors 
Horizontal integration
Involves acquiring on merging with competitors, in the same level of the supply chain
Ex. meta-purchasing Instagram 
Vertical integration
Occurs when a firm, expand into another production stage like acquiring a supplier or distributor 
Near sourcing
Moving biz functions to NEARBY countries. Usually the SAME border
Onshoring
Moving biz functions to a LOWER COST LOCATION inside the same country