Definitions

Question 1

B2C Copywriting

Answer 1

Copywriting that sells a business product or service to a consumer.

Question 2

B2B Copywriting

Answer 2

Copywriting that sells a business product or service to a business.

Question 3

Call to Action

Answer 3

The part of a promotional message that invites the reader or viewer to act.

Question 4

Direct Response Copywriting

Answer 4

Copywriting that addresses the needs of one individual, and aims to solicit an immediate,
measurable action.

Question 5

Landing Page

Answer 5

A single page on a website designed to promote one product or service, or to solicit one action,
such as subscribe to a newsletter

Question 6

Psychographics

Answer 6

The study and classification of people according to their attitudes, aspirations, and other
psychological criteria, especially in market research.

Question 7

Subhead

Answer 7

A mini headline that occurs in the middle of a sales message.

Question 8

Headline

Answer 8

The main sentence or sentences at the top of a promotional message.

Question 9

Tagline

Answer 9

A short message that captures the selling promise of a product, service or brand. Synonymous
with Slogan.

Question 10

Testimonial

Answer 10

First-person endorsement made by a customer about a product, service or company

Question 11

Unique Selling Proposition

Answer 11

A statement that describes a unique feature or benefit of a product or service, and demonstrates
why potential customers should favour it over competing offerings.