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Copywriting > Copywriting > Flashcards

Copywriting Flashcards

1
Q

What is the goal of the copywriter?

A

Salesmanship, not entertainment

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2
Q

what are the abc’s of copywriting?

A

Attention
Big Promise
Call to Action

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3
Q

What are the 3 key differences between copy and content writing?

A

Purpose
Direction
Goal

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4
Q

What is the purpose, direction, and goal of copywriting?

A

Sales
1 direction
increase revenue

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5
Q

What is the purpose, direction, and goal of content writing?

A

engagement
multidirectional
likes, shares, followers

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6
Q

What do you need to be a copywriter?

A

a flair for the written word, empathy, and a passion for marketing

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7
Q

If a company already has a decent salespage, what other things can you focus on?

A

Ancillary assets like follow-up emails, abandoned cart sequences, and upsells

you can also offer to improve existing copy conversion rate

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8
Q

how can you significantly boost the conversion rate of a sales campaign?

A

by giving the same amount of attention to assets like emails, webinar script, abandoned cart sequence, relevant upsells, etc.

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9
Q

What are the 3 keys to writing copy that works in the digital age

A

human emotion
data analytics
digital compliance

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10
Q

What format is best for what type of learning

A

video for watchers
audio for listeners
books & ebooks for readers
workshops, training exercises, and live events for people who learn by doing

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11
Q

what are the five types of copywriting?

A

print
outdoor
online
broadcasting
branding

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11
Q

What are four types of specialized copywriting?

A

SEO
Direct Response
Broadcasting
Business to Business

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12
Q

What is the benefit of specializing copywriting?

A

you can charge and earn more money for a specialty

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13
Q

What are the two audiences for copywriting?

A

Business to Consumers
Business to Business

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14
Q

What are some types of promotional writing that is not copywriting?

A

content creation like blogs
technical writing like manuals
public relations like press releases

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15
Q

what are the goals of promotional writing?

A

content creation = inform
technical writing = explain how it works
public relations = persuade, publicity

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16
Q

Squeeze Page

A

specific type of landing page solely designed to capture email addresses from potential customers

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17
Q

Landing Page

A

web page with a singular conversion focus to either sign up or buy

18
Q

Opt In Page

A

landing pages specifically used to get prospect signed up

19
Q

upsell

A

add-on or offer that you present to a customer after the front-end purchase

20
Q

one time offer

A

a one-time offer is usually a discount to entice someone to purchase or sign up

21
Q

retargeting(remarketing)

A

form of advertising that targets prospects who have previously engaged with your website/brand

22
Q

list segmentation

A

refers to the grouping together of your subscribers based on specific criteria that can help you better understand and communicate with them

23
Q

risk reversal

A

statement of guarantee that assures your prospect that you will be the one to bear the risk of the purchase through either a refund, exchange, or return policy

24
Q

lead magnet

A

freebie or a preview of your product or service that incentivizes potential leads to subscribe to your email list and be part of your online community

25
Q

indoctrination sequence

A

the first few emails that you send to fresh leads to let them know who you are, what you do, and why they should stick around

26
Q

conversion rate

A

the percentage of visitors that take the desired call to action on your ad, landing page, or sales page

27
Q

cart abandonment email

A

email sent to a prospect after they left their shopping cart but before making their purchase

28
Q

what is the best format to maximize awareness

A

Video

Advantage: Transfer maximum amount of information in a short amount of time

29
Q

what is the best format to maximize clicks

A

Static Image

Advantage: Combine with a compelling call to action

30
Q

what is the best format to maximize conversions

A

Static Image

Advantage: Combine with a click-to-purchase call to action

31
Q

what is the best format to maximize app downloads

A

Video

Advantage: Provide instruction on how to use the app

32
Q

what is the best format to maximize engagement

A

Customer

33
Q

what is the best format to maximize app downloads

A

Custom, platform-specific formats

Advantage: Drive app installations higher with a format dedicated for that purpose

34
Q

What are the 7 questions I need to ask for copywriting research?

A
  1. What are you selling?
  2. Where are you selling?
  3. Who are you selling to?
  4. Why should they buy?
  5. Who is your competition?
  6. What is the most important thing to say?
  7. What do you want your prospect to do?
35
Q

What are Offline channel tactics?

A

Brochures
white papers
Case Studies
Direct Mail
Catalogs
Advertisements

36
Q

What are the Online channel Tactics

A

Banner ad
Google AdWords
Email Sales letter
Landing pages
Social media ads

37
Q

What are Mobile channel tactics?

A

Pop-up ads
Text Ads
Optimized web copy

38
Q

What are Broadcast tactics?

A

30-sec commercial
60-sec commercial
Radio
TV
Infomercial
Cable

39
Q

What is the sales funnel?

A

Awareness, opinion, consideration, preference, purchase

40
Q

What are some do’s for Google Text Ad?

A

Do include your keywords in your headline
Do put your keywords at the front of headline

41
Q

what are some challenges for google text ads

A

other companies are advertising the same things
you have a small character limit
you can’t use images
you are constrained by keywords and they must appear in the headline

42
Q
A

Copywriting (2 decks)

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