Definitions Flashcards
Advertising
Any message that a firm pays for, which promotes the firm or its products
Aim
An overall goal that a business is trying to achieve
ARR
The average rate of return on an investment
Asset
A valuable item owned by a business, or money owed to the business
Autonomy
Where a worker is given the freedom to make their own decisions in their job
Bar gate stock graph
A graph that is used to manage a business’s stock levels
Batch production
A method of production in which a firm makes one batch of identical items at a time
Bonus
A lump sun added to an employee’s pay, usually once a year
Brand image
The impression that customers have of a company or the products it sells
Break-even level of output
The level of output at which a company’s total revenue equal its total costs
Business enterprise
The process of identifying new business opportunities and then taking advantage of them
Business plan
An outline of what a business will do and how it aims to do it
Cash
The money a business can spend immediately
Cash flow
The flow of all money into and out of a business
Cash inflow
Money that fllows into a business
Cash outflow
Money that flows out of a business
Centralised organisation
An organisation in which all major decisions are made by one person or a few senior managers at the top of the organisational structure
Commission
Money paid to sales staff for every item they sell on top of their basic salary