Definitions Flashcards
Attitude
A learned tendency to evaluate things in a certain way
Valence
Positive or negative
Salience
High vs Low (importance)
Population
Entire group
Sample
Specific group within a population where data will be collected from
Quantitative Research
Quantifying relationships between or within variables - objective but reductionist
Categorical Variables
Binary (Yes/No)
Nominal (No rank groups - Blood Type)
Ordinal (Ranked Groups - high to low income)
Quantitative Variables
Discrete - No of individual items or value
Continuous - Continuous measurements (weight etc)
IV
Being changed to effect DV
DV
Being measured
Validity
Accuracy to which a test appropriately measures what it intends to
Reliability
Consistency - replicability of a measure
Implicit Measures
Inferred, hard to obtain but overcome bias
Explicit Measure
Direct, easy to obtain but social desirability
Standard Deviation
Amount of variance or dispersion in a set of data