Defining purpose & scope Flashcards
What influences strategic purpose?
- Governance structure
- Responsibility and ethics
- Stakeholder expectations
What is organisational purpose approaches?
Vision statement, Mission statement, Objectives and
Values
What are Mission and Vision Statements?
A mission statement provides employees and stakeholders with clarity about the overall purpose of the organisation.
A vision statement is concerned with what the organisation aspires to be.
Describe vision
Vision statement
– Typically short
– Looks to the future
– “Dream”
* Vision statements:
– “A personal computer in every
home running Microsoft software.”
– “Our vision is a world where everyone can be connected.” (Nokia)
Describe mission
Mission statement
– Why do we exist?
– What do we want to become?
– How will we get there?
– How de we define our business?
– What are our values?
What are Objectives?
Objectives are statements of specific outcomes that are to be achieved.
What are Core Values?
Core values are the underlying principles that guide an organisation’s strategy.
Name som Core Values
- Accountability—we make every product up to specifications and on time.
- Customer satisfaction—to have one of our products means to have fun!
- Profitability—customers choose us first and choose us often.
- Integrity—we always stand by our principles in our dealings with co-workers and customers.
- Respect—we treat our customers and one another as we would want to be treated.
- Teamwork—together we can accomplish the unthinkable.
- Open communication—we speak transparently and listen intently.
- Innovation—we are on the cutting edge of the industry.
- Quality—our customers receive only the best designed, best-built products.
How to optimizing the Use of Values and Visions?
Visions and values can be used together to create a shared purpose
* Sharedpurposeinturn aligns the actions of members of the organization
What is Scope?
What is Corporate Governance?
Corporate governance is concerned with the structures and systems of control by which managers are held accountable to those who have a
legitimate stake in an organisation.
What is Stakeholder Mapping?
Stakeholder mapping identifies stakeholder expectations and power and helps in understanding political priorities.
Which model can help you handling your stakeholders?
The power/interest matrix.
This matrix can help you identify who is your key players and who is your minimal effort partner. A minimal effort, B keep informed, C keep satisfied & D key players. By plotting in partners after their power/interest in the matrix you have mapped out your stakeholders.
