Coorporate strategy Flashcards
What is a Corporate Parent?
The corporate parent refers to the levels of management above that of the business units, and therefore without direct interaction with buyers and competitors.
What contains ansoff growth matrix
Market pentration consolidation, new product and services, market development & Diversification
What is Market Penetration?
Market penetration refers to a strategy by which an organisation takes increased share of its existing markets
with its existing product range.
What is Product Development?
Product development refers to a strategy by which an organisation delivers modified or new products to existing markets.
What is Market Development?
Market development refers to a strategy by which an organisation offers existing products to new markets.
What is Diversification?
Diversification refers to a strategy by which an organisation pursues new product offerings and new markets.
What are ways to implement a growth strategy?
A growth strategy can be pursued either by internal development, by acquiring a competitor or other firm, or by forming strategic alliances with other players.
What is Organic Development?
Organic development is expansion pursued by building on and developing an organisation’s
own capabilities.
What are Mergers and Acquisitions?
A merger is a mutually agreed decision for joint ownership between organisations
An acquisition is where an organisation takes ownership of another organisation
What is a Strategic Alliance?
A strategic alliance is where two or more organisations share particular resources and activities to pursue a common strategy or business aim.
