Defentions Flashcards
Conceptual metaphor
One concept in terms of another
Critical discourse analysis (CDA)
Studying lang that focuses on aspects of social power and inequality in texts
Dominiative suffix
Adding a suffix that makes the word drop down in power level e.g governor and governess
Marked term
Changed with suffix or affix to express meaning
Unmarked term
Original word that hasn’t been changed- default
Semantic field
Words that link with eachother with a certain meaning
Synthetic personalisation
The construction of a relationship between producer and consumer
Declarative sentence
Makes a statement
Imperative sentence
A command
Determinator
A person/thing that proceeds an adjective
Modifier
Words or phrases that limit or add to a word
Lexis
Vocab of language
Semantics
Study of how meaning is created through lexis
Grammar
System of rules that govern how phrases are constructed
Phonology
Study of sounds in english including spoken lang