Deel 2

Question 1

The “Channels” Building Block describes..

Answer 1

how a company communicates with and reaches its Customer Segments

Question 2

The “Channels” Building Block delivers..

Answer 2

• Value Proposition Communication
• Distribution
• Sales Channels

Question 3

Channels serve several functions:

Answer 3

• Raising awareness among customers about products/services
• Helping customers to evaluate
• Allowing customers to purchase specific products/services
• Delivering a Value Proposition
• Providing post-purchase customer support

Question 4

Owned Channels can be..

Answer 4

direct (in-house sales/website), or indirect (retail stores), they lead to higher margins but can be costly.

Question 5

Partner Channels are..

Answer 5

indirect (wholesale distribution, retail, partner-owned websites). They lead to lower margins, but allow an organization to expand its reach.

Question 6

Machine learning..

Answer 6

gives organizations the potential to make more accurate, data-driven decisions and to solve problems

Question 7

Characteristics of machine learning

Answer 7

improved ability to classify, recognize, detect and describe data