Deel 1

Question 1

“Customer Segments” building block defines

Answer 1

the different groups of people an enterprise aims to reach

Question 2

In order to better satisfy customers a company may..

Answer 2

group customers into distinct segments with:

• common needs
• common behaviors
• other attributes

Question 3

An organization must make a conscious decision about..

Answer 3

which segments to serve and which segments to ignore

Question 4

Customer group represent segments if:

Answer 4

• Their needs require and justify a distinct offer
• They are reached through different Distribution Channels
• They require different types of relationships
• They have different profitability’s
• They are willing to pay for different aspects of the offer

Question 5

Types of Customer Segments

Answer 5

1. Mass market
2. Niche market
3. Segmented
4. Diversified
5. Multi-sided

Question 6

Mass market

Answer 6

Focus on a large group (Amazon/Walmart)

Question 7

Niche market

Answer 7

Focus on a specific, small group (Tesla)

Question 8

Segmented market

Answer 8

Focus on both groups, small and large (a bank)

Question 9

Diversified market

Answer 9

Adding new products or services to expand the business (Amazon cloud computing)

Question 10

Multi-sided platform/market

Answer 10

Focus on two distinct user groups that provide each other with network benefits (LinkedIn)