Decision Making Ch. 9 Flashcards
rational choice theory
The classical view that we make decisions by determining how likely something is to happen, judging the value of the outcome, and then multiplying the two.
availability bias
Items that are more readily available in memory are judged as having occurred more frequently.
heuristic
A fast and efficient strategy that may facilitate decision making but does not guarantee that a solution will be reached.
algorithm
A well-defined sequence of procedures or rules that guarantees a solution to a problem.
conjunction fallacy
When people think that two events are more likely to occur together than either individual event
representativeness heuristic
A mental shortcut that involves making a probability judgment by comparing an object or event to a prototype of the object or event.
framing effects
When people give different answers to the same problem depending on how the problem is phrased (or framed).
sunk-cost fallacy
A framing effect in which people make decisions about a current situation based on what they have previously invested in the situation.
prospect theory
proposes that people choose to take on risk when evaluating potential losses and avoid risks when evaluating potential gains.
certainty effect
when making decisions, people give greater weight to outcomes that are a sure thing.
frequency format hypothesis
The proposal that our minds evolved to notice how frequently things occur, not how likely they are to occur.
ill-defined problem
a problem that does not have a clear goal or well-defined solution path
well-defined problem
a problem with clearly specified goals and clearly defined solution paths.
means-ends analysis
a process of searching for the means or steps to reduce the differences between the current situation and the desired goal
means-ends process steps
- analyze the goal 2. analyze the current state 3. list differences between the current state and the goal state 4. reduce the list of differences by direct means, generating a subgoal or finding a similar problem that has a known solution