Decision Making Flashcards
Decision Making
The process of developing a commitment to some course of action
- process - commitment - course of action
Problem
a perceived gap between an existing state and a desired state
Well structured problem
a problem for which the existing state is clear, the desired state is clear, and how to get from one state to the other is fairly obvious
Program
a standardized way of solving a problem
Ill-structured problem
- a problem for which the existing and desired states are unclear and the method of getting the desired state is unknown
Assumptions of the Rational Model
-Problem is clear and unambiguous
- We know all options
- We have clear preferences (for weighting)
- Preferences are constant (weights are stable over time)
- No time or cost constraints
- Maximum payoff
- Rational Model relies on rational thinking
Perfect Rationality:
A decision strategy that is completely informed, perfectly logical, and oriented toward economic gain
Bounded Rationality:
A decision strategy that relies on limited information and that reflects time constraints and political considerations
Time constraints
Reliance on flawed memory; Obtain too little or irrelevant information; Potential ignorance of or miscalculation of values and probabilities; etc.
Self-interest
Criteria for solution evaluation involve political factors to please others and factors that protect self-image
How are Decisions Actually Made?
- We often rely on automatic thinking
- Full of Bias and Heuristics
- We tend to only focus on visible problems
- We satisfice - identify a solution that is good enough
- use intutition
Impact of Bounded Rationality on the Model
Problem Identification: Confusing symptoms with problem
- Selective perception/perceptual defense: we don’t see things that are unpleasant.
Seeking Information: inadequate/overload info gathering due to availability bias
Confirmation bias: ‘decision-based evidence making’!
Not invented here bias:. Impact on innovation
Information overload: lead to errors, omission, lack of clarity
Evaluating Alternatives:
maximisation is followed: Expected value of alternatives
Solution Implementaiton
implementation depends on others whose ability and motivation vary.
Solution Evaluation
Justification
Escalation of Commitment
Hindsight bias
Problem Framing
Framing refers to the manner in which objectively equivalent alternatives are presented
- If information is framed positively (gain frame), it encourage conservative decisions. We take the sure thing over a chance at gaining more.
- If information is framed negatively (loss frame), it encourages risk. We take a chance at losing less rather than accept a sure loss.
Groupthink
The capacity for group pressure to damage the mental efficiency, reality testing, and moral judgment of decision- making groups
why group think happens
Strong identification with the group
Concern for group’s approval
Isolation of the group from other sources of information