DDP Flashcards
Which element can be used to connect 2 points, separate sections of a design or focus the user’s eye?
line
A jagged line conveys what?
Emotion
What type of line forces the viewer’s eye to look at something?
A line that ends with an arrow
What effect does a line that meanders have?
Guides the viewer from one element to the next
Name the 3 basic geometric shapes
square, circle, triangle
What are shapes used for?
Boxes, Borders on a design or as a solid shapes for decorative purposes
What other type of shapes add interest to the design?
Icons, symbols and dingbats
Visual texture is created in graphics to do what?
Draw attention to an element on the page or to serve as a background in a web design
What can texture do?
Increase overall visual appearance and draw attention
What can texture be added to?
Type, images and other elements
What does value refer to?
How light or dark an area of the design look
What can value create?
Contrast
What shade has most value?
white
What shade has least value?
Black
What does alignment refer to?
Elements of a design along the top, bottom, centre or sides of the elements
Contrast occurs with what?
The juxtaposition of opposing elements, e.g. big versus small
What can contrast highlight?
Important elements of a design
Contrast can occur in colour but what else?
Texture, type and graphic elements.
How is depth achieved?
By creating a sense of spacing between the background, mid-ground, foreground
What is placed in the foreground?
Important focal points
Overlapping elements on different planes create depth, what is another method?
Altering colour intensity of elements to appear closer or farther away
Proportion is the relationship of what?
Two or more elements in a design and how they compare with one another
When is proportion said to be harmonious?
When a correct relationship exists between the elements with respect to size or quantity
Good proportion adds what?
Harmony, symmetry or balance among the parts of a design
What does unity maintain?
A relationship between items that go together (connected visually)
What is grid structure?
is a series of evenly spaced blocks that help organize designs in a way that optimizes visual flow of information
