DCC

Question 1

explain about social media

Answer 1

social media is all about creating and sharing ideas and information. social media enable users to connect with other, sharing content, and engage in virtual communities. Users can interact with its feature such as, likes, comments. etc which create a dynamic and interactive online environment it success in shifting conventional publisher centric model to user centric model

Question 2

what is user generated centric model?

Answer 2

user centric model means having more control, choices, and flexibility where the needs, wants, etc of the users are taken as consideration

Question 3

what is wikileaks

Answer 3

wikileaks is non-profit organization that collects information leaks and classified media from anonymous and publish them to its website

Question 4

what is big data

Answer 4

Big data is the massive amount of data that are difficult to process in traditional proccesing system. it includes mail messages, trasaction receipt, etc

Question 5

what makes social media different?

Answer 5

social media have the ability to allow users to interact virtually with a real time.

Question 6

for social media success, marketers needs to start with?

Answer 6

a customer centric marketing strategy

Question 7

what is the basic strategic processes in marketing

Answer 7

situation analysis

Question 8

what is the most powerful strategic in situation analysis?

Answer 8

SWOT Analysis

Question 9

what is swot analysis?

Answer 9

is a process for identifying an organization’s strengths, weaknesses, opportunities, and threats to analyze the internal and external factors impacting the business’s success.

Question 10

what is smart objectives?

Answer 10

SMART objectives are specific, measurable, achievable, relevant, and timely. the SMART method helps push you further, gives you a sense of direction, and helps you organize and reach your goals..

Question 11

gather primary and secondary data

Answer 11

History of the organization
Product and/or service description
Current marketing campaign/efforts
Recent sales/performance history
Industry overview/trends
Key competitor actions

Question 12

what is target market and target audience

Answer 12

Target market is identified in business and marketing plan objectives and represents a group of people who share common wants or needs that an organization serves.
Target audience is a group of people identified as the intended recipient of a communications message.

Question 13

Business unit of social media impacts

Answer 13

Customer service is the process of ensuring customer satisfaction, often while performing a transaction, taking a sale, providing post-purchase support, or returning a product or service.

Operations are jobs tasked with converting inputs such as materials, labor, and information into outputs such as goods, services, and value-added products that can be sold for a profit.

In general, operations make what consumers buy, marketing gets the customers, and customer service keeps those customers happy.

Question 14

what is variables and basic of segmentation

Answer 14

geographic (region, climate, population density, growth rate) demographic (age,gender, occupation,income,family) pyschographic (values, attitude,lifestyle) behavioral (usage rate, pricesensitivity, brand loyalty)

Question 15

what is purchase funnel

Answer 15

purhchase funnel is a consumer-focused model that ilustrates customers journey toward purchase drom awareness to interest, desire, and action.

Question 16

what is social media audit

Answer 16

A social media audit is a thorough evaluation of a company’s presence and performance on various social media platforms. The main objective of the audit is to gain an in-depth understanding of how an entity interacts with its audience on social media, and the extent to which social media goals and strategies have been achieved.

Question 17

what is kpi

Answer 17

KPI stands for Key Performance Indicator, KPI is a quantitative metric or parameter used to measure the performance of an organization, team, or project in achieving its stated goals and objectives. KPIs help in assessing the extent to which an entity has successfully achieved certain targets.

Question 18

variables on purchase funnel

Answer 18

awareness, interest, consideration, intent, evaluation, buy

Question 19

what is IOT

Answer 19

IOT or internet of things is a concept where the psychical devices have embedded technology that inclunde IP address which can connect to the internet. By having IOT, the users could communicate virtually without direct human interactions.

Question 20

what is corporate communications

Answer 20

managing internal and external communication which is stakehoders

Question 21

what is microblogging

Answer 21

Microblogging is a type of social media that allow user to share information in short sentences with 1 photo or videos, such as twitter. it is also known as micropost

Question 22

what is SEO

Answer 22

Search Engine Optimization, is strategies used to improve the visibility and ranking of a web page in the search results of search engines like Google. The goal of SEO is to make web pages appear in higher positions on search results pages for certain keywords.

Question 23

what is social networks?

Answer 23

Social networks enable users to set up profiles, join groups, and interact through updates containing various media. such as, facebook and linkedin

Question 24

what is geotagging as a part of geosocial networking

Answer 24

Geotagging is the process of adding geographical location metadata to various forms of media, such as photos, videos, or text messages. This metadata typically includes latitude and longitude coordinates, providing information about where the media was created or captured. Geotagging enables users to associate a specific location with their content, allowing others to see where it was taken or created.

Question 25

the benefits of geotagging

Answer 25

geotags can help showcase products and services, reach new customers through location searches, and encourage user-generated content (UGC).

Question 26

what is geofencing

Answer 26

Geofencing is a location-based technology that uses GPS, RFID (Radio-Frequency Identification), Wi-Fi, or cellular data to define geographical boundaries. These virtual boundaries can be set up around a physical location, and when a device enters or exits the specified area, it triggers a response or action.

Question 27

what is live video

Answer 27

Live video refers to the streaming of real-time, live-action video content over the internet. Unlike pre-recorded videos that are uploaded and then viewed at a later time, live video is broadcast and watched as it happens. This type of content is often used for various purposes across different platforms.

Question 28

what is social bookmarking

Answer 28

Social bookmarking refers to the practice of saving and organizing web pages or online resources on the internet using social bookmarking websites. Instead of saving bookmarks locally on a browser, users save them to a web-based platform, allowing them to access their bookmarks from any device with internet connectivity.

Question 29

what is podcast

Answer 29

A podcast is a digital series of audio or video episodes that can be subscribed to and downloaded through web syndication or streamed online.

Question 30

traditonal market reserach and digital market research

Answer 30

traditional (face to face interview, focus grup, survey) digital market (online survey, sosial media analysis, online communities) combining both of the method will provide cross discipline insight

Question 31

social media analysis step

Answer 31

identify the target audience, information gathering questions, engage in sosial interactions, categorizes and analyses threads determine feedback pattern, connect trends to develop insight.

Question 32

what is geosocial networking

Answer 32

Geosocial networking involves the use of location data in social networking to connect users with local people, businesses, or events.