D.C. and cultural homogenisation

Question 1

view to support

Answer 1

-majority of information wrote in English, people learn western culture perspectives
-computer software (Microsoft) driven towards English speaking market
-advertisement means people desire and buy western products, rich and powerful keep the same status

Question 2

view to challenge

Answer 2

-local culture protected and promoted due to cultural defence
-big western companies take local practises into account, grow and succeed over there
-traditional religious groups use the internet to protect culture ad gain support

Question 3

what does Giddens say

Answer 3

-‘reverse colonisation’ happens, less powerful groups put culture into western world
e.g. USA adapt Mexico’s food and music