Day 9+

Question 1

NFT

Answer 1

Non Fungible Token

Question 2

Definition NFT

Answer 2

Non-fungible tokens (NFTs) are cryptographic assets on a blockchain with unique identification codes and metadata that distinguish them from each other. Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. This differs from fungible tokens like cryptocurrencies, which are identical to each other and, therefore, can serve as a medium for commercial transactions. (Investopedia)

Question 3

Name an example for a company using NFTs fr CRM

Answer 3

Coca Cola

Question 4

Because of which occasion did Coca Cola sell NFTs?

Answer 4

International Friendship Day (July 30)

Question 5

Neme the market please Coca Cola used to sell the loot box

Answer 5

OpenSea

Question 6

How much money was raised for the lootbox and to which organization was the money donated?

Answer 6

$565,000 to Special Olympics International

Question 7

What was included in the lootbox?

Answer 7

• friendship lootbox
• virtually wearable bubble jacket to be worn in Decentraland
• friendship card that reimages an artwork from 1940s
• sound visualizer
• addittional unique and valuable hidden suprises
• real life Coca-Cola refrigerator

Question 8

In which setting did Coca Cola sell its NFT

Answer 8

-virtual rooftop party in Decentraland*

Question 9

What was the benefit for Coca Cola’s Customer Relationship Management?

Answer 9

• created a huge buzz ind worldwide attention
• charity makes good publicity
• with only selling one lootbox the reselling will also lead to enormous attention