Day 7 + 8

Question 1

What is the problem regarding customer confidence in sustainability?

Answer 1

• customers are increasingly concerned about sources of food beverages and other products
• > desire for sustainable products is rising
• but sustainable products still aren´t bought very often
• > why?

Question 2

Name a potential reason for the lack of demand for sustainable products

Answer 2

.-lack of mechanisms to ensure sustainability-related performance of products
-lack of trust in value chain actors

Question 3

Name some of the major obstacles of a sustainable value chain

Answer 3

• measurement and documentation of sustainability

- how can the information get to the customer in a trustworthy manner

Question 4

How can IoT and blockchain be combined to ensure sustainability

Answer 4

• IoT can track automatically wether the conditions for sustainability are met (e.g.consistently good soil tilth)
• the information is than stored on a blockchain
• > cannot be manipulated software-wise
• consumer can then comprehend wether the product mets its said standards

Question 5

How can blockchain help to increase the demand for sustainable products?

Answer 5

• combination with IoT

- transparent and immutable -> tamper-proof system to ensure sustainability

Question 6

What is the problem with sustainability labelling systems?

Answer 6

• can be easily manipulated

- that makes it impossible for consumers to distinguish between genuine and fake products

Question 7

Name an example of blockchain ensuring a sustainable supply chain

Answer 7

• Blue Stars campaign for high-end food products
• Alibaba offers merchants lables with dotless QR-codes
• these verify the authenticity
• QR-codes are unique and cannot be duplicated
• when a consumer receives the products ordered and scans the code it will burn and be inactive

Question 8

Name benefits of Alibabas tracking of goods

Answer 8

• less attractive for fraudsters (QR-code can be used only 1 time)
• shipments are tracked in real time
• security and transparency is improved in food supply chains

Question 9

Name Walmarts approach to ensure sustainability on its supply chains

Answer 9

• track and view details about products, farms, factories, shipping etc.
• > asses authenticity and espiry date

Question 10

Name Breau Veritas approach to ensure sustainability

Answer 10

• provides testing, inspection and certification services
• developed blockchain-based consumer facing food tracebility system
• > continual certification rather than only samples

Question 11

Name 3 specific characterisics of blockchain

Answer 11

1) Decentralization
2) Immutability
3) Cryptography-based authentication

Question 12

Name barriers overcmed by blockchain’s ability to enforce sustainability standars in SCs

Answer 12

• institutional
• considerations related to costs and/or benefits
• technical and practical
• power distribution- and integration-related issues in international networks

Question 13

Name power distribution issues when enforce sustainability standards with blockchain

Answer 13

-unequal power distribution among SC partners

Question 14

Name general characteristics of blockchain and enabling technologies

Answer 14

• low cost of blockchain deployment and micrometering
• low costs and rapid diffusioon of IoT devices
• high penetration rates of cellphones in developing countries and LDCs

Question 15

Definition of Metaverse

Answer 15

• 3D virtual world
• features avatars, digital objects, functioning economies
• technology takes an all-encompassing role
• crossing over the virtual and the physical world

Question 16

What can individuals and organizations do in the metaverse?

Answer 16

-organizations and individuals can work, socialize, play games, build things, engage in transactions, such as buing properties and constructing buildings using crypto money

Question 17

What includes the corporate brand of an organization?

Answer 17

-consumers perception of attributes and quality of the organization’s products or services as well as the emotional feeling that consumers have toward the brand

Question 18

Why are cryptos, NFTs, avatars and gaming experience becoming more important for companies?

Answer 18

-influence consumers in the metaverse do develop a deeper connection and a stronger relationship with a company and its products or services

Question 19

How are marketers utilizing the metaverse?

Answer 19

• as an opportunity to provide the consumers with passive advertising exposures
• > consumers interaction with brands during spending time in the metaverse
• > increases relevance and buzz

Question 20

Elaborate how Nike uses the Metavers

Answer 20

• collaboration with Roblox
• virtual word calles Nikeland
• users can connects with others to create, share experiences, compete against each other
• access to Nikeland tool kit, to design own mingames

Question 21

How does the rewarding system in Nikeland work?

Answer 21

• blue ribbons and gold medals for competing and finding easter eggs
• with that building material for yards or virtual products for avatars can be bought

Question 22

How is physiscal movement being used for Nikeland?

Answer 22

• accelerometes in mobile devices is being used

- transfers into in-game moves, such as long jumps or speed runs

Question 23

How is Coca Cola using the metaverse?

Answer 23

• celebrate international Friendship Day with celebrating a virtual roof-top party on Decentraland
• suprise music guests and option to win wearable Coca-Cola shirts
• auction of lootboxes
• the proceeds from the NFT auction went to Special olympics International
• > strong buzz and new, young audiences to social media channels