Day 7 + 8 Flashcards
What is the problem regarding customer confidence in sustainability?
- customers are increasingly concerned about sources of food beverages and other products
- > desire for sustainable products is rising
- but sustainable products still aren´t bought very often
- > why?
Name a potential reason for the lack of demand for sustainable products
.-lack of mechanisms to ensure sustainability-related performance of products
-lack of trust in value chain actors
Name some of the major obstacles of a sustainable value chain
- measurement and documentation of sustainability
- how can the information get to the customer in a trustworthy manner
How can IoT and blockchain be combined to ensure sustainability
- IoT can track automatically wether the conditions for sustainability are met (e.g.consistently good soil tilth)
- the information is than stored on a blockchain
- > cannot be manipulated software-wise
- consumer can then comprehend wether the product mets its said standards
How can blockchain help to increase the demand for sustainable products?
- combination with IoT
- transparent and immutable -> tamper-proof system to ensure sustainability
What is the problem with sustainability labelling systems?
- can be easily manipulated
- that makes it impossible for consumers to distinguish between genuine and fake products
Name an example of blockchain ensuring a sustainable supply chain
- Blue Stars campaign for high-end food products
- Alibaba offers merchants lables with dotless QR-codes
- these verify the authenticity
- QR-codes are unique and cannot be duplicated
- when a consumer receives the products ordered and scans the code it will burn and be inactive
Name benefits of Alibabas tracking of goods
- less attractive for fraudsters (QR-code can be used only 1 time)
- shipments are tracked in real time
- security and transparency is improved in food supply chains
Name Walmarts approach to ensure sustainability on its supply chains
- track and view details about products, farms, factories, shipping etc.
- > asses authenticity and espiry date
Name Breau Veritas approach to ensure sustainability
- provides testing, inspection and certification services
- developed blockchain-based consumer facing food tracebility system
- > continual certification rather than only samples
Name 3 specific characterisics of blockchain
1) Decentralization
2) Immutability
3) Cryptography-based authentication
Name barriers overcmed by blockchain’s ability to enforce sustainability standars in SCs
- institutional
- considerations related to costs and/or benefits
- technical and practical
- power distribution- and integration-related issues in international networks
Name power distribution issues when enforce sustainability standards with blockchain
-unequal power distribution among SC partners
Name general characteristics of blockchain and enabling technologies
- low cost of blockchain deployment and micrometering
- low costs and rapid diffusioon of IoT devices
- high penetration rates of cellphones in developing countries and LDCs
Definition of Metaverse
- 3D virtual world
- features avatars, digital objects, functioning economies
- technology takes an all-encompassing role
- crossing over the virtual and the physical world
What can individuals and organizations do in the metaverse?
-organizations and individuals can work, socialize, play games, build things, engage in transactions, such as buing properties and constructing buildings using crypto money
What includes the corporate brand of an organization?
-consumers perception of attributes and quality of the organization’s products or services as well as the emotional feeling that consumers have toward the brand
Why are cryptos, NFTs, avatars and gaming experience becoming more important for companies?
-influence consumers in the metaverse do develop a deeper connection and a stronger relationship with a company and its products or services
How are marketers utilizing the metaverse?
- as an opportunity to provide the consumers with passive advertising exposures
- > consumers interaction with brands during spending time in the metaverse
- > increases relevance and buzz
Elaborate how Nike uses the Metavers
- collaboration with Roblox
- virtual word calles Nikeland
- users can connects with others to create, share experiences, compete against each other
- access to Nikeland tool kit, to design own mingames
How does the rewarding system in Nikeland work?
- blue ribbons and gold medals for competing and finding easter eggs
- with that building material for yards or virtual products for avatars can be bought
How is physiscal movement being used for Nikeland?
- accelerometes in mobile devices is being used
- transfers into in-game moves, such as long jumps or speed runs
How is Coca Cola using the metaverse?
- celebrate international Friendship Day with celebrating a virtual roof-top party on Decentraland
- suprise music guests and option to win wearable Coca-Cola shirts
- auction of lootboxes
- the proceeds from the NFT auction went to Special olympics International
- > strong buzz and new, young audiences to social media channels
