Day 3: Digital Enterprise IT as a Strategic Driver

Question 1

Challenges in the new digital environment (4)

Answer 1

• Customers demand digital business models
• Emerging market customers overtakes and dictate innovation
• Real-time response and adaption required
• Employees network to influence decisions

Question 2

Customer facing processes (3)

Answer 2

1. social media
2. customer experience
3. mobile channel

Question 3

operational processes (4)

Answer 3

1. analytics
2. process digitization
3. internal collaboration
4. data integration

Question 4

digital transformation

Answer 4

the increasing adoption of digital tools and processes within all aspects of an organization to radially improve performance of enterprises

Question 5

digital maturity (2)

Answer 5

digital intensity and transformation management intensity

Question 6

digital intensity

Answer 6

the investment in technology-enabled initiatives to change how the company operates - its customer engagements, internal operations, and even business models

Question 7

transformation management intensity

Answer 7

consists in creating the leadership capabilities necessary to drive digital transformation in the organization

Question 8

beginners

Answer 8

do very little with advanced digital capabilities

Question 9

fashionista

Answer 9

have implement with many digital application, but not all may bring value, or inline with the goals of the company

Question 10

conservatives

Answer 10

favor prudence over innovation, they are typically unconvinced of the value of new digital trends

Question 11

digirati

Answer 11

truly understand how to drive value with digital transformation

Question 12

3 things to do to bridge the social divide

Answer 12

• create an employee social network
• a customer social network
• a public social network