Day 2 : Globe Customer Journey Flashcards
OATC
Obsess About The Customer
I want a specialist who is an expert in Globe’s products and services
Talks
I want a specialiast who can provide solutions that will address my needs
Asks
I want a specialist who takes time to understand my concerns
Listens
I want s specialist who makes me feel comfortable
Knows
To make customer-focused decisions, not based on personal opinion
Profile customers
Speak their language, stand in their shoes
Profile customers
irate, maangas, masungit
Action Star
platinum subscriber, PWD, senior citizens, buntis
VIP
well-groomed, naka uniform, nagmamadali
Office Worker
napag-utusan
Middleman
business related
Negosyante
appearance
Foreigner
The customer doesn’t know what they want. That’s why profiling is important.
The customer doesn’t know what they want. That’s why profiling is important.
desire to become the most that one can be
Self-actualization
respect, self-esteem, status, recognition, strength, freedom
Esteem
friendship, intimacy, family, sense of connection
Love and belonging
personal security, employment, resources, health, property
Safety needs
air, water, food, shelter, sleep, clothing, reproduction
Physiological needs
factors that influence buying
income price status current trends promotion
something that solves a real or imagined problem
need
something nice to me
want
touchpoints in the customer journey that are likely to exceed expectations
want
2 customers can value different things, even if they have the same profile
Customer Value
a specific characteristics that defines a product/service
Value Type
the level of value preferred by the person
Value Preference
they know what they want, they’ll say what they want
seeker
make it findable, use the same words that the customer used, be fast
seeker
full of questions, has a criteria, wants the best offer
researcher
explain well and be informative, be ready to give options
researcher
not in a hurry, loves a good deal
bargain hunter
showcase best offers, emphasize premiums, tell them to act now
bargain hunter
curious about trends, napadaan lang
window shopper
show genuine interest, hype up the store
window shopper
high need, low want
seeker
high need, high want
researcher
low need, low want
bargain hunter
low need, high want
window shopper
a customer comes in and asks what are the free add-ons they can get with the Plan 1499
bargain hunter
customer
customer profile, needs and wants, customer value, customer motive
taking action to create value for someone else
service
an interactive process between customer and frontliners
customer service
the bare minimum
basic
expected
average
what customers prefer
desired
something special
surprising
wow
wonderful
below the bare minimum
criminal
its okay, its so so
basic
average
service na gusto i-provide on a consistent basis
desired
whenever there is an opportunity
surprising
wonderful
not want to provide
criminal
poor service
68%
product dissatisfaction
14%
better price elsewhere
9%
others
9%
dressing well on a daily basis will help create an impactful impression that allows you to stand out
proper grooming
the showing of politeness in one’s attitude and bahavior
courtesy
a series of perception points
service transaction
points in which our customers perceive our service to them
perception points
standard greeting
Wonderful day, my name is ____ . How can I help you?