Day 2 : Globe Customer Journey Flashcards
OATC
Obsess About The Customer
I want a specialist who is an expert in Globe’s products and services
Talks
I want a specialiast who can provide solutions that will address my needs
Asks
I want a specialist who takes time to understand my concerns
Listens
I want s specialist who makes me feel comfortable
Knows
To make customer-focused decisions, not based on personal opinion
Profile customers
Speak their language, stand in their shoes
Profile customers
irate, maangas, masungit
Action Star
platinum subscriber, PWD, senior citizens, buntis
VIP
well-groomed, naka uniform, nagmamadali
Office Worker
napag-utusan
Middleman
business related
Negosyante
appearance
Foreigner
The customer doesn’t know what they want. That’s why profiling is important.
The customer doesn’t know what they want. That’s why profiling is important.
desire to become the most that one can be
Self-actualization
respect, self-esteem, status, recognition, strength, freedom
Esteem
friendship, intimacy, family, sense of connection
Love and belonging
personal security, employment, resources, health, property
Safety needs
air, water, food, shelter, sleep, clothing, reproduction
Physiological needs
factors that influence buying
income price status current trends promotion
something that solves a real or imagined problem
need
something nice to me
want
touchpoints in the customer journey that are likely to exceed expectations
want
2 customers can value different things, even if they have the same profile
Customer Value