Day 1 Flashcards
Forms of Communication - Intrapersonal
talking to ourselves
Forms of Communication - Interpersonal
exchange between 2 or more person; verbal or non-verbal
Forms of Communication - Mediated/Mass Communication
Sender = encoder
Receiver = decoder
Interpretation may differ from one decoder to another
-> reaches an impersonal public audience
Forms of Communication - Business
small or large audiences; messages in business world (email, meetings)
When was the message effective?
When received in the way it was intended
Hearing =
process of sending the signal to the brain
Listening =
making sense of message the brain received
listening influenced by…?
- Background
- gender
- age
- education
Definition
“Integrated Business Communication”
The process of planning, executing and evaluating messages that create brand recognition
3 Characteristics of Integrated Business Communication
- Research based
- focus on building relationships
- feedback to measure performance
Integrated business Communication - how to go about it/how to do it?
- develop a strategy
- understand organisational goals
- analysis of stakeholders (e.g. customers)
Strategic Planning (part 1 & 2)
Part 1: Corporate Strategy
- Mission and vision of the Organization
- IMC objectives
- Budget
Part 2: Communication Strategy
- Message development
- Tactics to communicate those messages
Vision =
- A guideline for success
- consistent with company values
- Like a guide for future decision-making
- Developed by top management
