1.1 Flashcards
1
Q
Identity =
A
values communicated by a company
2
Q
Image =
A
the perception/thinking people have about a company
3
Q
Reputation =
A
representation of past images of a company
4
Q
Trust =
A
attitude towards a company
5
Q
Strategic Communication =
A
The purposeful communication by an organisation to fulfil its mission
