Data Types

Question 1

What is Qualitative data?

Answer 1

Worded

In- depth

Interpretation of words

Question 2

What is quantitative data?

Answer 2

Numerical

Easy to analyse

Simple

Into graphs+ charts

Question 3

AO3: Qualitative evaluation

❌️✅️

Answer 3

❌️Hard to analyse
Detail= hard to draw conclusions
Less valid as subjective

✅️ In depth-
give detailed thoughts
= increases external validity as more generisablity

Question 4

AO3: Quantitative evaluation

✅️❌️

Answer 4

✅️Easy to analyse
Only Numbers= easy to draw conclusions
More valid as objective

❌️Less depth
No feelings so hard to develop
Low EX validity

Question 5

What is PRIMARY data?

Answer 5

No prior research

All done by you

Current

Relevant

Specific

Question 6

AO3: Evaluate Primary Research

✅️✅️❌️

Answer 6

✅️Current:
Done presently
Increases EX validity

✅️Specific:
designed for purpose
Increases internal validity

❌️Time+ effort:
must do all
harder than 2nd data

Question 7

What is secondary research?

Answer 7

Prior research done

Via newspapers, interviews

Outdated

Question 8

AO3: Evaluate Secondary Reasearch

❌️❌️✅️

Answer 8

❌️Outdated+ irrelevant:
Not collected now
Less EX validity as times change

❌️Not Specific:
Not designed for purpose
Less internal validity

✅️Less time+ effort than P Data:
No prep or plan

Question 9

What is meta- analysis?

Answer 9

Research about research

Can be QUAL or QUAN

Form of 2nd data

Question 10

AO3: Evaluate Meta- analysis

✅️✅️❌️

Answer 10

✅️Allows more confidence:
Data already published+ good
Validity known

✅️Generalisable:
Large Nō used
Range of peeps= generalise to cultures

❌️Prone to publication bias:
Select best studies
Best bits= not fair conclusion