Data Governance: 10%

Question 1

What is GDPR?

Answer 1

• General Data Protection Regulation = European data protection law that regulates use of personal data
• Organizations need to take measures to minimize amount of personal information stored and not keep information longer than necessary

Question 2

What is a “Data Processor” as it relates to GDPR?

Answer 2

Processes data on behalf of the data controller (Salesforce in this case)

Question 3

What is a “Data Controller” as it relates to GDPR?

Answer 3

A Salesforce customer that is responsible for managing the customer data

Question 4

What is a “Data Subject” as it relates to GDPR?

Answer 4

An individual(person) that data is collected and related to a Salesforce record

Question 5

What are the six key principles of GDPR?

Answer 5

• Legitimate Purpose
• Data Deletion
• Secure
• Consent
• Accurate
• Accountable

Question 6

What is the “Individual” object in Salesforce?

Answer 6

Represents a customer’s data privacy and protection preferences. Data privacy records based on the Individual object store your customers’ preferences. Data privacy records are associated with related leads, contacts, person accounts, and users.

Question 7

What is considered “Personal Data” ?

Answer 7

Data used to identify an individual person (ex. location or IP address)

Question 8

What is considered “Sensitive Data”?

Answer 8

Subcategory of personal data that encompasses race, ethnic origin, religious and political views

Question 9

What is Salesforce Data Mask?

Answer 9

Used to automatically mask sensitive data in a sandbox such as PII(Personally Identifiable Information) or Sales revenue

Question 10

What is Shield Platform Encryption?

Answer 10

Personal and sensitive information can be protected using Shield Platform Encryption

Question 11

What is Einstein Data Detect?

Answer 11

AI used to find and categorize sensitive data in an org

Question 12

What is Salesforce Privacy Center?

Answer 12

Used for managing how a Salesforce org retains, deletes, anonymizes and sends copies of customer data

Question 13

What permission is required when exporting encrypted data?

Answer 13

View Encrypted Data

Question 14

What setting can be enabled to hide personal information fields in user records from external users?

Answer 14

Enhanced Personal Information

Question 15

What is the difference between Data Governance and Data Stewardship?

Answer 15

• Governance = establishes rules and policies to ensure reliable and effective customer data
• Stewardship = puts tactical roles and activities into effect to ensure adherence and support of the data governance plan

Question 16

What are the steps in developing a Data Governance Framework?

Answer 16

• Data definitions
• Quality Standards
• Roles and Ownership
• Security and permissions
• Quality control

Question 17

What are some auto merge (duplication) tools offered from the App exchange?

Answer 17

• Cloudingo
• Duplicate Manager
• Note: Up to three records can be merged

Question 18

What is the “Decentralized/Bottom Up” data governance model?

Answer 18

Decentralized execution of rules, standards, policies and procedures. Each user is responsible for data quality maintenance while following their own processes

Question 19

What is the “Decentralized/Bottom-up (Cross Functional)” data governance model?

Answer 19

Data is shared with other business units is the only difference from the standard “Decentralized” Model

Question 20

What is the “Centralized/Top-down” data governance model?

Answer 20

Focuses on the creation of rules, standards,policies, and procedures by a central data governance body, which is also responsible for data quality maintenance.

Question 21

What is the “Hybrid” data governance model?

Answer 21

Create rules, standards, and policies by a central data governance body, and execute them by individual business users based on their own processes.

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