data collection (surveys) Flashcards

1
Q

quantitative data

A

emphasizes on statistical numbers.
prove broad general points of research
used for general patterns and conclusions

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2
Q

qualitative data

A

individual unique experiences, impressions, opinions, and views of people
details and depth to understand full implications

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3
Q

steps to create good survey

A
  1. decide on target audience
  2. carry out sampling, decide on sample size, decide on sampling method
  3. craft suitable questions. relevant? avoid? how to phrase to avoid like confusion?
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4
Q

why do we need a sample?

A

it is not possible or practical to collect information from the entire population

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5
Q

suitable questions

A

not sensitive
not assumptive
do not use words that might evoke subjectivity
clear and concise
no double negative questions (do you NOT like NO soup in your rice)
no biased questions
no double-barreled questions (do you like rice AND noodles (as you can see i am very hungry))
give options
have a variety of question TYPES
make life easy for respondents

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6
Q

types of questions in surveys

A

closed questions
open questions

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7
Q

closed questions pros and cons

A

pros
easier and faster to analyse

cons
limited responses

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8
Q

open question pros and cons

A

pros
free response
can understand reasons

cons
difficult to analyse and find patterns

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9
Q

types of closed questions

A

predefined responses (normal mcq)

Likert scale (on a scale of 1-4, on a scale of 1-10, etc.)

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