Data collection

Question 1

disclose

Answer 1

(V) make (secret or new information) known

Question 2

a leap of faith

Answer 2

(Nph) an act of believing something that is not easily believed

Question 3

notoriously

Answer 3

(Adv) used to emphasize that a quality or fact, typically a bad one, is well known

Question 4

outweigh

Answer 4

(V) be heavier, greater, or more significant than

Question 5

churn rate

Answer 5

(N) a measure of the number of individuals or items moving out of a collective group over a specific period

Question 6

glean

Answer 6

(V) obtain (information) from various sources, often with difficulty

Question 7

psychographic

Answer 7

(N) a qualitative methodology used to describe consumers on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles

Question 8

accumulate

Answer 8

(V) gather together or acquire an increasing number or quantity of