Data collection Flashcards
1
Q
Qualitative
A
information gathered through an unstructured and flexible format, described in a descriptive format
Findings are communicated in a non-analytical style
2
Q
Quantitative
A
Data analyzed by mathematically based methods
The information is recorded in categorical form or on a scale
3
Q
Primary sources
A
Observation, interviewing, questionnaire
4
Q
Secondary sources
A
Government publications, earlier research, personal records, mass media
