Data Collection Flashcards
1
Q
D: Experimental Designs
A
- manipulated IV; recorded DV
- clear causal relationships (bear in mind validity/reliability/design)
2
Q
M: Correlational Designs
A
- all variables measured; strength of association assessed
- possible causation via theoretical considerations
3
Q
ED: Lab Experiments
A
- done in lab; greatest environmental control
- POSITIVES: highly controlled; variables easily excluded; easier to replicate standard procedure
- NEGATIVES: artificial; unnatural pp beh; ecological validity questioned; demand characteristics affect beh
4
Q
ED: Field Experiments
A
- everyday environment; variables still manipulated
- POSITIVES: natural; more likely IRL responses (high eco validity); less affective demand characteristics (particularly when covert)
- NEGATIVES: less control; difficult replication; poor reliability
5
Q
ED: Natural Experiments
A
- everyday environment; variables NOT manipulated
- POSITIVES: natural; high eco val; unlikely demand chars (particularly when covert); tool around ethics (ie. stress research)
- NEGATIVES: costly (time/finance/etc.); no control; randomisation impossible so self-selection/reliability may be an issue
6
Q
CD: Natural Observations
A
- often used in when looking for strength of associations
- POSITIVES: allow study of “unethical” phenomena w/o experiments; establish how well experiments generalise to natural contexts (confirmatory evidence); prediction of direction/strength of variable relationships based on theories.
- NEGATIVES: can’t establish causation w/o logical relationship sequence
7
Q
Data Collection Methods
A
- the optimal method/combo must always be chosen
- include: OBSERVATIONAL METHODS, CASE STUDIES, SURVEYS, INTERVIEWS, EXPERIMENTS, NEW TECHNOLOGIES
8
Q
M: Observational Studies
A
- beh observed in natural setting; pps how about observation (overt) or not (covert)
- CONTROLLED/NATURALISTIC/PARTICIPANT
9
Q
OS: Controlled Observations
A
- lab; control over context; systematically classified beh w/categories and timed schedule; coded by +1 researcher for inter-rater reliability
- CODING: numbers/scale
- EG: BANDURA (1961); bobo doll aggression; AINSWORTH (1970); attachment styles
- POSITIVES: easily replicable; easy quantitative stat method/software analysis of data; quick conduct, so large samples
- NEGATIVES: Hawthorne effect (demand chars limit validity); is overt beh dif?
10
Q
OS: Naturalistic Observations
A
- natural beh; data recorded variously
- CODING: numbers/scales
- EG: CROFT (2017); killer whale menopause; LEVINE (2011); group violence
- POSITIVES: informs further studies; high eco validity
- NEGATIVES: small samples are unrepresentative; difficult to replicate; substantial training required; cause/effect relationships may be impossible
11
Q
OS: Participant Observations
A
- alternate naturalistic; researcher = pp; false role/identity “undercover”
- EG: FESTINGER (1957); cults and cognitive dissonance
- POSITIVES: same as naturalistic
- NEGATIVES: challenges w/data recording; lack of objectivity; researcher bias
12
Q
OS: Sampling Methods
A
- EVENT; events/coding identified in advance; event frequency/characteristics recorded; all other beh ignored
- TIME; events/coding identified in advance; obs taken in specific time period (ie. 10min p/h) w/set schedule (ie. each hour for 12h); beh at other times ignored
- INSTANTANEOUS/TARGET TIME; observations at specific time point; all others ignored
13
Q
M: Case Studies
A
- individual/group/event analysed w/detail
- multiple techniques (ie. observational coding/interviews/psychometric tests)
- involves IDIOGRAPHIC APPROACH (ie. what happens to pp; reconstructing history of pp/group)
- often part of CLPSYCH/psychiatry; rich info; further research prompt
- POSITIVES: rich description; indicated possible new hypotheses; study rare phenomena; opportunity for “unethical” variable investigation
- NEGATIVES: unable to give cause-effect/causal inference; atypical/unrepresentative focus; ungeneralisable; relies on heavy subjectivity; difficult replication
14
Q
M: Surveys
A
- questions given to sample from pop
- POSITIVES: carefully selected representative sample gives accurate info for pop; large sample = high external reliability
- NEGATIVES: unrepresentative sample may give misleading info; researcher bias/social desirability risks distortion
- IN-PERSON; TELEPHONE; MAIL-OUT; WEB-BASED
15
Q
S: In-Person Surveys
A
- participants complete survey in presence of researcher
- POSITIVES: control; reduced biases; explicit instructions/queries; highest quality data
- NEGATIVES: time-consuming/expensive; small samples