Data Cloud Flashcards
Which three features can be used to validate the data in the unified profile object?
A. Data Actions
B. Data Explorer
C. Query API
D. Profile Explorer
E. Identity Reconciliation
Answer: B,C,D
Which data model subject area defines the revenue or quantity for an opportunity by product family?
A. Engagement
B. Product
C. Party
D. Sales Order
Answer: D
Which two statements about Data Cloud’s Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
D. Mobile and Web SDK schema can be updated to delete an existing field
Answer: B,C
Which two characteristics describe the Customer 360 data model?
A. A Conceptual Model
B. A Static Model
C. A Product Sold By Salesforce
D. A Canonical Model
Answer: A,D
When can the data types be changed during ingestion?
A. After the DSO is created
B. Before DSO is created
C. Data type can never be changed
D. Data type can be changed at any time
Answer: B
Which of the following cannot be used in Segmentation?
(Choose 2)
A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures
Answer: B,D
What does the Ignore Empty Value option do in Identity Resolution?
A. Ignores Individual object records with empty fields when running Identity Resolution rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when running reconciliation rules
D. Ignores empty fields when running the standard match rules
Answer: C
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called “Business Priority” was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?
A. Custom fields on the Case objects are not supported for ingesting into Data Cloud
B. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop
C. The Data Cloud administrator does not need to do anything. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to CRM
D. The Salesforce Integration User is missing “Read” permissions on the newly created field
Answer: D
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
A. Transaction
B. Individual
C. Sales Order
D. Engagement
Answer: D
What is allowed when editing a Calculated Insight?
A. Removing existing measures
B. Adding new measures
C. Adding new dimensions
D. Removing existing dimensions
Answer: B
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A. Refresh Data Stream > Calculated Insight > Identity Resolution
B. Identity Resolution > Calculated Insight > Refresh Data Stream
C. Calculated Insight > Identity Resolution > Refresh Data Stream
D. Refresh Data Stream > Identity Resolution > Calculated Insight
Answer: D
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer’s normal range. How should an administrator accommodate this request?
A. Use Streaming Data Transformations with a Flow
B. Use a Streaming Insight paired with a Data Action
C. Use Streaming Data Transformations combined with a Data Action
D. Use a Calculated Insight paired with a Flow
Answer: B
Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
A. Modify All object permission enabled in Data Cloud org
B. Ingest Object permission is enabled in the CRM org
C. Create object permission enabled in Data Cloud org
D. View All object permission enabled in source CRM org
Answer: D
What is a unique requirement of a Streaming Insight query?
A. A dimension
B. A measurement
C. A window function
D. A WHERE clause
Answer: C
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case?
A. Transformation Formulas
B. Data Harmonization
C. Value Suggestion
D. Global Picklists
Answer: C
Which of the following are characteristics of Formulas?
(Choose 2)
A. Simple logic on a row-based operation
B. Ease of use, self-service
C. Highly reusable content
D. Attribute updated regularly
Answer: A,B
An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
A. Number
B. Decimal
C. Text
D. Serial
Answer: C
Which two statements are true about using consent API and exercising right to be forgotten?
A. Data Deletion requests are processed within 1 hour
B. Data Deletion requests are reprocessed at 30, 60, and 90 days
C. Data Deletion requests are submitted for Individual profiles
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
Answer: B,C
Which two statements about Data Cloud’s Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
D. Mobile and Web SDK schema can be updated to delete an existing field
Answer: B,C
Which authentication type is supported for a Cloud File Storage activation target?
A. Using a private key certificate
B. Using access and secret keys
C. Using encrypted username and password
D. Using JWT token
Answer: B
How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model?
A. Create additional Rule Sets
B. Leverage Reconciliation Rules
C. Create additional Contact Points
D. Leverage Match Rules
Answer: B
Which three objects are created as a result of Identity Resolution?
A. Unified Subscriber
B. Unified Data Model
C. Unified Contact Point
D. Unified Link
E. Unified Individual
Answer: C,D,E
Which three options can be used to build a filter in the Segmentation Canvas?
A. Data Lake Objects
B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes
Answer: B,C,E
What component of Calculated Insights can be included as attribute data in an activation?
A. Metrics and Dimensions
B. Dimensions
C. Metrics
D. Filters
Answer: B
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
A. Custom DMO
B. Standard DMO
C. Data Lake Object (DLO)
D. Data Source Object (DSO)
Answer: B
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A. Lead
B. Account Contact
C. Individual
D. Contact Point Email
Answer: D
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule
Answer: A,D
Which two steps are required when configuring a Marketing Cloud activation?
A. Set an Activation Schedule
B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points
Answer: B,D
Which three Data Model objects do Reconciliation Rules operate across?
A. Individual
B. Party Identification
C. Contact Point Email
D. Contact
E. Lead
Answer: A,B,C
A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?
A. Subscriber
B. Unified Contact
C. Unified Individual
D. Individual
Answer: C
Northern Trail Outfitters wants to be able to calculate each customer’s lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?
A. Nested segments
B. Flow orchestration
C. Streaming data transformations
D. Metrics on metrics
Answer: C
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this
outcome?
A. Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Ingest Data > Map Data to Data Model > Create Calculated
C. Insight > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Use in Segmentation
E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Answer: B
How many Metrics can be present in 1 segment container?
A. 1
B. 5
C. 10
D. 100
Answer: A
How does an administrator increase the consolidation rate for Identity Resolution?
A. Change all reconciliation rules to Source Sequence
B. Add more matching rules to broaden the search for matches
C. Change the Ignore Empty Value option
D. Reduce the number of matching rules
Answer: D
Which type of measures with aggregate functions are supported?
A. Date
B. Text
C. Numeric
D. Boolean
Answer: C
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
A. Individual
B. Global Account
C. Party
D. Membership
Answer: C
How do the Data streams that use the Marketing Cloud Connector refresh data?
A. Manually refreshed by CDP Admin
B. Marketing Cloud’s Automation Studio handles this process.
C. APIs are used for refresh
D. None of the above
Answer: B
What is Data Cloud’s primary value to customers?
A. A single source of truth for all anonymous data
B. A platform that can update all connected systems with a golden record in real-time
C. A platform that provides a unified view of a customer and their related data
D. A platform that can create personalized campaigns by listening, understanding, and acting on customer
behavior
Answer: C
Which data model object category can a Data Cloud user create segments on?
A. Profile
B. Unified Individual only
C. Engagement
D. Other
Answer: B
What happens if no file name is specified in AWS S3 data stream during ingestion?
A. The system does not fetch any file and the data stream shows an error.
B. The system chooses the first file found in the S3 bucket
C. The ingestion setup can’t be completed without specifying the filename.
D. The ingestion setup is completed but the data stream shows 0 records
Answer: A
What can be customized in the Data Cloud canonical model?
A. Fields
B. Objects, Fields, and Relationships
C. Objects and Fields
D. Objects
Answer: B
What are two benefits Data Cloud provides a company in relation to managing customer data?
A. Unified Identity Resolution
B. Data Harmonization
C. Data Governance
D. Data Marketplace
Answer: A,B
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data
Cloud on a daily basis?
A. Marketing Cloud Connect API
B. Email Studio Starter Data Bundle
C. Profile attributes are not yet supported
D. Automation Studio and Profile API
Answer: D
Which three actions can be applied to a previously created segment?
A. Reactivate
B. Export
C. Delete
D. Copy
E. Inactivate
Answer: B,C,D
Which three components of Data Cloud can be bundled within a Data Kit?
A. Data Models
B. Calculated Insights
C. Segments
D. Data Streams
E. Identity Resolution Rulesets
Answer: A,C,D
What does the Source Sequence reconciliation rule do in Identity Resolution?
A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last
name
B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most
recently updated data source
C. Includes data from sources where the data is alphanumerically sequenced
D. Identifies which individual records should be merged into a unified profile by setting a priority for specific
data sources
Answer: A
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
A. Manually delete customer and related records using the Profile Explorer
B. Use Consent API to request deletion of the customer’s information
C. Utilize the Data Rights Subject Request tool to request deletion of the customer’s information
D. Use Ingestion API to request deletion of the customer’s information
Answer: B
Which configuration can support separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in activation setup
B. Dedicated S3 data sources in Data Cloud setup
C. Separate user credentials for data stream and activation
D. Separate user credentials for data stream and activation target
Answer: B
Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new
file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp
in a standardized naming convention. What should a consultant consider when ingesting this data stream?
A. Ensure the refresh mode is set to “Upsert” and Refresh only new files” is selected
B. Ensure the refresh mode is set to “Full Refresh” and the filename contains a wildcard to accommodate the
timestamp
C. Ensure the refresh mode is set to “Full Refresh” and “Refresh only new files’ is selected
D. Advise NTO to change their processes: this configuration is not supported
Answer: A
How many calculated insights can be created per tenant?
A. 5
B. 10
C. 50
D. 100
Answer: C
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
A. Review consent and privacy management policies
B. Obtain cross-organizational buy-in
C. Identify activation targets
D. Identify data sources
Answer: B
How does Data Cloud handle an individual’s right to be forgotten?
A. Deletes the specified Individual and records from any DMO/DLO related to the Individual.
B. Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion.
D. Deletes the specified Individual record and its Unified Individual Link record.
Answer: B
What should be the type of the Event Time Field while ingesting Engagement data?
A. Mutable
B. Inconsistent
C. Immutable
D. None of the above
Answer: C
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
A. Activation
B. Segment
C. Streaming Insight
D. Calculated Insight
Answer: C
Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is mapped to a Data Model object
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is used in Segmentation
D. A data stream attribute is used in Activation
Answer: A,B
When creating a segment on an individual, what is the result of using two separate containers linked by an AND: At Least 1 of GoodsProduct.Color Is Equal To ‘red’ AND At Least 1 of GoodsProduct.PrimaryProductCategory Is Equal To shoes’?
A. Individuals who purchased at least 1 of any red’ product and also purchased at least 1 pair of shoes’
B. Individuals who purchased at least 1 ‘red shoes’ as a single line item in a purchase
C. Individuals who purchased at least 1 ‘red shoes’. 1 of any red’ item, or 1 of any ‘shoes’ item in a purchase
D. Individuals who made a purchase of at least 1 of only ‘red shoes’ and nothing else
Answer: A
What is the result of a segmentation criteria filtering on City | Is Equal To I ‘San Jose?
A. Cities containing ‘San Jose’, ‘San Jose’, ‘san jose’. or ‘san jose’
B. Cities only containing ‘San Jose’ or ‘San Jose’
C. Cities only containing ‘San Jose’ or ‘san jose’
D. Cities only containing ‘San Jose’ or ‘san jose’
Answer: C
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is
going to present a challenge?
A. Amazon S3 Bucket
B. Personalization
C. Marketing Cloud
D. Salesforce CRM
Answer: C
What is the maximum limit of the number of records for Full Refresh Extract Method?
A. 10 million
B. 40 million
C. 50 million
D. No hard limit
Answer: A
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
A. Standard Objects
B. Standard Big Objects
C. Custom Big Objects
D. Custom Objects
Answer: A,D
Which two dependencies need to be removed prior to disconnecting a data source?
A. Activation Target
B. Data Stream
C. Segment
D. Activation
Answer: B,C
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
A. Complete the Salesforce Data Cloud “Get Started’’ process
B. Connect to the Marketing Cloud Account Data Cloud is provisioned in
C. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user
D. Connect to the Salesforce CRM org Data Cloud is provisioned in
Answer: D
Which of the following functions returns the first value from a list that isn’t empty?
A. CONCAT
B. COALESCE
C. REPLACE
D. FIND
Answer: B
Which three out-of-the-box connectors are available for Data Cloud?
A. Marketing Cloud
B. B2C Commerce
C. Slack Connector
D. Amazon S3
E. Amazon Redshift Connector
Answer: A,B,D
What is the relationship between Individual and Contact Point Objects?
A. 1:1
B. 1: Many
C. Many: Many
D. None of the above
B
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
A. Engagement Data
B. Event Data
C. Other Data
D. Order Data
E. Profile Data
Answer: A,D,E
How can attribute names be modified to match a naming convention in Cloud File Storage target?
A. Update attribute names in the data stream configuration
B. Update field names in the data model
C. Set preferred attribute names when configuring activation
D. Use a formula field to update the field name in an activation
Answer: B
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
Answer: D
When performing Segmentation or Activation, which timezone is used to publish and refresh data?
A. Timezone of the Data Cloud Admin user
B. Timezone is explicitly specified when creating a segment or activation
C. Timezone set by the Salesforce Data Cloud org
D. Timezone of the user defining the activity
Answer: C
What are the two distinct phases of data model management in Data Cloud?
A. Data Activation
B. Data Ingestion
C. Data Actions
D. Data Modeling
Answer: B,D
What should an administrator do to pause a segment activation but with the intent of using that segment again?
A. Inactivate the segment
B. Delete the segment
C. Stop the Publish Schedule
D. Skip the Activation
Answer: C
The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal?
A. Streaming Insight
B. Calculated Insight
C. Streaming Data Transformation
D. Segment
Answer: A
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator
assign?
A. Customer Data Cloud for Marketing Admin
B. Customer Data Cloud for Marketing Specialist
C. Customer Data Cloud for Marketing Data Aware Specialist
D. Customer Data Cloud for Marketing Manager
Answer: B
What is the correct formula to display the value of the raw data column of “RetailPrice’ plus an additional 5 percent?
A. sourceField[‘RetailPrice1l .05
B. SELECT([‘RetailPrice’]1.05)
C. sourceField[‘retailprice’]1.05
D. SELECT([‘retailprice’]1.05)
Answer: C
A customer has a custom ‘Customer_Email_c’ object related to the standard ‘Contact’ object in Salesforce CRM. To which data entity is this mapped?
A. Contact
B. Contact Point Email
C. Custom ‘Customer_Email’ Object
D. Individual
Answer: B
What are three benefits of Calculated Insights over Segmentation Operators?
A. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
B. Calculated Insights results can be refreshed near real time
C. Calculated Insights are better suited for single row based operation
D. Calculated Insights can query engagement data greater than 2 years
E. Calculated Insights are better suited for complex queries over multiple objects
Answer: A,D,E
A segment fails to refresh with the error “Segment references too many Data Lake Objects (DLOs)”. What are two remedies for this issue?
A. Space out the segment schedules to reduce Data Lake Object load
B. Refine segmentation criteria to limit up to 5 custom DMOs
C. Split the segment into smaller segments
D. Use Calculated Insights in order to reduce the complexity of the segmentation query
Answer: A,C
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday
Answer: B
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value
(LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
A. Unified Individual > Individual > Sales Order
B. Unified Individual > Unified Link Individual > Sales Order
C. Sales Order > Unified Individual
D. Sales Order > Individual > Unified Individual
Answer: B
To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved?
A. Include campaign identifier into the activation name
B. Hard-code the campaign identifier as a new attribute in the campaign activation
C. Include campaign identifier into the filename specification
D. Include campaign identifier into the segment name
Answer: C
The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000
in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the
next year. Which two features support this need?
A. Calculated Insight
B. Report|
C. Segment
D. Dashboard
Answer: A,C
Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
A. Personalization powered by Interaction Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement
Answer: A,C
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
A. Use Data Explorer to locate and manually remove the Individual
B. Use the Consent API to suppress processing and delete the individual and related records from source data streams
C. Delete the data from the incoming data stream and perform a full refresh
D. Add the Individual Id to a headerless file and use the delete from file functionality
Answer: B,D
A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?
A. Manually import the file using the Data Import Wizard
B. Utilize Salesforce’s Dataloader application to perform a bulk upload from a desktop
C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector
D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector
Answer: C,D
Which data sources are available from Marketing Cloud as a starter bundle?
A. Email, Cloud Pages, Einstein Web & Email Recommendations
B. Email, MobileConnect, MobilePush and GroupConnect
C. Email, Mobile Connect, and Einstein Engagement Scoring
D. Email, MobileConnect and MobilePush
Answer: D
What does it mean to build a trust-based, first-party data asset?
A. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
B. Provide transparency and security for data gathered from individuals who provide consent for its use and
receive value in exchange
C. Obtain competitive data from reliable sources through interviews, surveys, and polls
D. Ensure opt-in consents are collected for all email marketing as required by law
Answer: B
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
A. Phone Number
B. Email Address
C. Party Identification Id
D. Government Id
Answer: C
How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?
A. 90 days
B. 60 days
C. 30 days
D. 10 days
Answer: C
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
A. Custom Big Objects
B. Standard Big Objects
C. Standard Objects
D. Custom Objects
Answer: C,D
What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?
A. WHERE clause is required
B. At least two objects to join
C. At least one dimension
D. At least one measure
Answer: C,D
Which feature can integrate in real time with Salesforce CRM?
A. Data Actions
B. Identity Resolution
C. CRM Starter Bundle
D. Data Model Triggers
Answer: A
Which two common use cases can be addressed with Data Cloud?
A. Harmonize data from multiple sources with a standardized and extendable data model
B. Understand and act upon customer data to drive more relevant experiences
C. Safeguard critical business data by serving as a centralized system for backup and disaster recovery
D. Govern enterprise data lifecycle through a centralized set of policies and processes
Answer: A,B
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday
Correct Answer: B
The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
A. Calculated Insight
B. Report|
C. Segment
D. Dashboard
Correct Answer: AC
The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a
consultant recommend to achieve this goal?
A. Streaming Insight
B. Calculated Insight
C. Streaming Data Insight
D. Segment
Correct Answer: A
What should be the type of the Event Time Field while ingesting Engagement data?
A. Mutable
B. Inconsistent
C. Immutable
D. None of the above
C
To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3.
The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved?
A. Include campaign identifier into the activation name
B. Hard-code the campaign identifier as a new attribute in the campaign activation
C. Include campaign identifier into the filename specification
D. Include campaign identifier into the segment name
Correct Answer: C
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
A. Segment Schedule
B. Identity Resolution
C. Ingestion Schedule
D. Activation Schedule
A,D
How do the Data streams that use the Marketing Cloud Connector refresh data?
A. Manually refreshed by CDP Admin
B. Marketing Cloud’s Automation Studio handles this process.
C. APIs are used for refresh
D. None of the above
B
Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is mapped to a Data Model object
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is used in Segmentation
D. A data stream attribute is used in Activation
A B
Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when
ingesting this data stream?
A. Ensure the refresh mode is set to “Upsert” and Refresh only new files” is selected
B. Ensure the refresh mode is set to “Full Refresh” and the filename contains a wildcard to accommodate
the timestamp
C. Ensure the refresh mode is set to “Full Refresh” and “Refresh only new files’ is selected
D. Advise NTO to change their processes: this configuration is not supported
Correct Answer: A
What is allowed when editing a Calculated Insight?
A. Removing existing measures
B. Adding new measures
C. Adding new dimensions
D. Removing existing dimensions
Correct Answer: B
An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?
A. Number
B. Decimal
C. Text
D. Serial
C
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
A. Custom Big Objects
B. Standard Big Objects
C. Standard Objects
D. Custom Objects
C D
What is the first step to set up and configure a Data Cloud instance after it has been provisioned?
A. Complete the Salesforce Data Cloud “Get Started’’ process
B. Connect to the Marketing Cloud Account Data Cloud is provisioned in
C. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user
D. Connect to the Salesforce CRM org Data Cloud is provisioned in
C
Which three components of Data Cloud can be bundled within a Data Kit?
A. Data Models
B. Calculated Insights
C. Segments
D. Data Streams
E. Identity Resolution Rulesets
ACD
How does Data Cloud handle an individual’s right to be forgotten?
A. Deletes the specified Individual and records from any DMO/DLO related to the Individual.
B. Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled
ingestion.
D. Deletes the specified Individual record and its Unified Individual Link record.
B
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
A. Marketing Cloud Connect API
B. Email Studio Starter Data Bundle
C. Profile attributes are not yet supported
D. Automation Studio and Profile API
D
Northern Trail Outfitters wants to be able to calculate each customer’s lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?
A. Nested segments
B. Flow orchestration
C. Streaming data transformations
D. Metrics on metrics
C
What does the Source Sequence reconciliation rule do in Identity Resolution?
A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
C. Includes data from sources where the data is alphanumerically sequenced
D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
A
Which two statements are true about using consent API and exercising right to be forgotten?
A. Data Deletion requests are processed within 1 hour
B. Data Deletion requests are reprocessed at 30, 60, and 90 days
C. Data Deletion requests are submitted for Individual profiles
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
BC
Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
A. Modify All object permission enabled in Data Cloud org
B. Ingest Object permission is enabled in the CRM org
C. Create object permission enabled in Data Cloud org
D. View All object permission enabled in source CRM org
D
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
A. Engagement Data
B. Event Data
C. Other Data
D. Order Data
E. Profile Data
ADE
A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?
A. Subscriber
B. Unified Contact
C. Unified Individual
D. Individual
C
What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?
A. WHERE clause is required
B. At least two objects to join
C. At least one dimension
D. At least one measure
C D
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
A. Review consent and privacy management policies
B. Obtain cross-organizational buy-in
C. Identify activation targets
D. Identify data sources
B
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A. Refresh Data Stream > Calculated Insight > Identity Resolution
B. Identity Resolution > Calculated Insight > Refresh Data Stream
C. Calculated Insight > Identity Resolution > Refresh Data Stream
D. Refresh Data Stream > Identity Resolution > Calculated Insight
D
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
A. Standard Objects
B. Standard Big Objects
C. Custom Big Objects
D. Custom Objects
Correct Answer: AD
Which data model subject area defines the revenue or quantity for an opportunity by product family?
A. Engagement
B. Product
C. Party
D. Sales Order
D
Which two steps are required when configuring a Marketing Cloud activation?
A. Set an Activation Schedule
B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points
B D
What does the Ignore Empty Value option do in Identity Resolution?
A. Ignores Individual object records with empty fields when running Identity Resolution rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when running reconciliation rules
D. Ignores empty fields when running the standard match rules
C
How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?
A. 90 days
B. 60 days
C. 30 days
D. 10 days
C
Which of the following functions returns the first value from a list that isn’t empty?
A. CONCAT
B. COALESCE
C. REPLACE
D. FIND
B
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer’s normal range. How should an administrator accommodate this request?
A. Use Streaming Data Transformations with a Flow
B. Use a Streaming Insight paired with a Data Action
C. Use Streaming Data Transformations combined with a Data Action
D. Use a Calculated Insight paired with a Flow
B
How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model?
A. Create additional Rule Sets
B. Leverage Reconciliation Rules
C. Create additional Contact Points
D. Leverage Match Rules
B
How many Metrics can be present in 1 segment container?
A. 1
B. 5
C. 10
D. 100
A
Which configuration can support separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in activation setup
B. Dedicated S3 data sources in Data Cloud setup
C. Separate user credentials for data stream and activation
D. Separate user credentials for data stream and activation target
B
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
A. Unified Individual > Individual > Sales Order
B. Unified Individual > Unified Link Individual > Sales Order
C. Sales Order > Unified Individual
D. Sales Order > Individual > Unified Individual
B
What should an administrator do to pause a segment activation but with the intent of using that segment again?
A. Inactivate the segment
B. Delete the segment
C. Stop the Publish Schedule
D. Skip the Activation
C
Which three out-of-the-box connectors are available for Data Cloud?
A. Marketing Cloud
B. B2C Commerce
C. Slack Connector
D. Amazon S3
E. Amazon Redshift Connector
ABD
Which three objects are created as a result of Identity Resolution?
A. Unified Subscriber
B. Unified Data Model
C. Unified Contact Point
D. Unified Link
E. Unified Individual
CDE
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A. Lead
B. Account Contact
C. Individual
D. Contact Point Email
D
What are two benefits Data Cloud provides a company in relation to managing customer data?
A. Unified Identity Resolution
B. Data Harmonization
C. Data Governance
D. Data Marketplace
AB
Which type of measures with aggregate functions are supported?
A. Date
B. Text
C. Numeric
D. Boolean
C
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
A. Individual
B. Global Account
C. Party
D. Membership
C
Which data sources are available from Marketing Cloud as a starter bundle?
A. Email, Cloud Pages, Einstein Web & Email Recommendations
B. Email, MobileConnect, MobilePush and GroupConnect
C. Email, Mobile Connect, and Einstein Engagement Scoring
D. Email, MobileConnect and MobilePush
D
How does an administrator increase the consolidation rate for Identity Resolution?
A. Change all reconciliation rules to Source Sequence
B. Add more matching rules to broaden the search for matches
C. Change the Ignore Empty Value option
D. Reduce the number of matching rules
D
What are the two distinct phases of data model management in Data Cloud?
A. Data Activation
B. Data Ingestion
C. Data Actions
D. Data Modeling
BD
When performing Segmentation or Activation, which timezone is used to publish and refresh data?
A. Timezone of the Data Cloud Admin user
B. Timezone is explicitly specified when creating a segment or activation
C. Timezone set by the Salesforce Data Cloud org
D. Timezone of the user defining the activity
C
What is Data Cloud’s primary value to customers?
A. A single source of truth for all anonymous data
B. A platform that can update all connected systems with a golden record in real-time
C. A platform that provides a unified view of a customer and their related data
D. A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior
C
Which of the following are characteristics of Formulas? (Choose 2)
A. Simple logic on a row-based operation
B. Ease of use, self-service
C. Highly reusable content
D. Attribute updated regularly
Correct Answer: AB
Which two common use cases can be addressed with Data Cloud?
A. Harmonize data from multiple sources with a standardized and extendable data model
B. Understand and act upon customer data to drive more relevant experiences
C. Safeguard critical business data by serving as a centralized system for backup and disaster recovery
D. Govern enterprise data lifecycle through a centralized set of policies and processes
A B
What does it mean to build a trust-based, first-party data asset?
A. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
B. Provide transparency and security for data gathered from individuals who provide consent for its use
and receive value in exchange
C. Obtain competitive data from reliable sources through interviews, surveys, and polls
D. Ensure opt-in consents are collected for all email marketing as required by law
B
What component of Calculated Insights can be included as attribute data in an activation?
A. Metrics and Dimensions
B. Dimensions
C. Metrics
D. Filters
Correct Answer: B
Which three features can be used to validate the data in the unified profile object?
A. Data Actions
B. Data Explorer
C. Query API
D. Profile Explorer
E. Identity Reconciliation
BCD
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
A. Phone Number
B. Email Address
C. Party Identification Id
D. Government Id
C
Which data model object category can a Data Cloud user create segments on?
A. Profile
B. Unified Individual only
C. Engagement
D. Other
B
What are three benefits of Calculated Insights over Segmentation Operators?
A. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
B. Calculated Insights results can be refreshed near real time
C. Calculated Insights are better suited for single row based operation
D. Calculated Insights can query engagement data greater than 2 years
E. Calculated Insights are better suited for complex queries over multiple objects
ADE
How can attribute names be modified to match a naming convention in Cloud File Storage target?
A. Update attribute names in the data stream configuration
B. Update field names in the data model
C. Set preferred attribute names when configuring activation
D. Use a formula field to update the field name in an activation
B
Which authentication type is supported for a Cloud File Storage activation target?
A. Using private key certificate
B. Using access and secret keys
C. Using encrypted username and password
D. Using JWT token
B
When can the data types be changed during ingestion?
A. After the DSO is created
B. Before DSO is created
C. Data type can never be changed
D. Data type can be changed at any time
B
Which two statements about Data Cloud’s Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
D. Mobile and Web SDK schema can be updated to delete an existing field
BC
Which three Data Model objects do Reconciliation Rules operate across?
A. Individual
B. Party Identification
C. Contact Point Email
D. Contact
E. Lead
ABC
A customer has a custom ‘Customer_Email_c’ object related to the standard ‘Contact’ object in Salesforce CRM. To which data entity is this mapped?
A. Contact
B. Contact Point Email
C. Custom ‘Customer_Email’ Object
D. Individual
B
What is the correct formula to display the value of the raw data column of “RetailPrice’ plus an additional 5 percent?
A. sourceField[‘RetailPrice1l .05
B. SELECT([‘RetailPrice’]1.05)
C. sourceField[‘retailprice’]1.05
D. SELECT([‘retailprice’]1.05)
C
Which three options can be used to build a filter in the Segmentation Canvas?
A. Data Lake Objects
B. Streaming Insights
C. Calculated Insights
D. Related Attributes
E. Direct Attributes
BCE
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
A. Use Data Explorer to locate and manually remove the Individual
B. Use the Consent API to suppress processing and delete the individual and related records from source
data streams
C. Delete the data from the incoming data stream and perform a full refresh
D. Add the Individual Id to a headerless file and use the delete from file functionality
BD
What is the relationship between Individual and Contact Point Objects?
A. 1:1
B. 1: Many
C. Many: Many
D. None of the above
B
A segment fails to refresh with the error “Segment references too many Data Lake Objects (DLOs)”. What are two remedies for this issue?
A. Space out the segment schedules to reduce Data Lake Object load
B. Refine segmentation criteria to limit up to 5 custom DMOs
C. Split the segment into smaller segments
D. Use Calculated Insights in order to reduce the complexity of the segmentation query
AC
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
A. Customer Data Cloud for Marketing Admin
B. Customer Data Cloud for Marketing Specialist
C. Customer Data Cloud for Marketing Data Aware Specialist
D. Customer Data Cloud for Marketing Manager
B
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
A. Transaction
B. Individual
C. Sales Order
D. Engagement
D
What is the maximum limit of the number of records for Full Refresh Extract Method?
A. 10 million
B. 40 million
C. 50 million
D. No hard limit
C
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature can help with this use case?
A. Transformation Formulas
B. Data Harmonization
C. Value Suggestion
D. Global Picklists
C
Which two characteristics describe the Customer 360 data model?
A. A Conceptual Model
B. A Static Model
C. A Product Sold By Salesforce
D. A Canonical Model
AD
Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
A. Personalization powered by Interaction Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement
AC
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
A. Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Ingest Data > Map Data to Data Model > Create Calculated
C. Insight > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Use in Segmentation
E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation
B
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are
concerned, which platform is going to present a challenge?
A. Amazon S3 Bucket
B. Personalization
C. Marketing Cloud
D. Salesforce CRM
C
What is the result of a segmentation criteria filtering on City | Is Equal To I ‘San Jose?
A. Cities containing ‘San Jose’, ‘San Jose’, ‘san jose’. or ‘san jose’
B. Cities only containing ‘San Jose’ or ‘San Jose’
C. Cities only containing ‘San Jose’ or ‘san jose’
D. Cities only containing ‘San Jose’ or ‘san jose’
C
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
A. Activation
B. Segment
C. Streaming Insight
D. Calculated Insight
C
What can be customized in the Data Cloud canonical model?
A. Fields
B. Objects, Fields, and Relationships
C. Objects and Fields
D. Objects
B
What is a unique requirement of a Streaming Insight query?
A. A dimension
B. A measurement
C. A window function
D. A WHERE clause
C
Which two dependencies need to be removed prior to disconnecting a data source?
A. Activation Target
B. Data Stream
C. Segment
D. Activation
BC
A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?
A. Manually import the file using the Data Import Wizard
B. Utilize Salesforce’s Dataloader application to perform a bulk upload from a desktop
C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connector
D. Import the file into Amazon S3 and ingest with the Cloud Storage Connector
CD
Which two statements about Data Cloud’s Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
D. Mobile and Web SDK schema can be updated to delete an existing field
BC
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called “Business Priority” was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?
A. Custom fields on the Case objects are not supported for ingesting into Data Cloud
B. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop
C. The Data Cloud administrator does not need to do anything. After 24 hours when the data stream
refreshes, it will automatically include any new fields that were added to CRM
D. The Salesforce Integration User is missing “Read” permissions on the newly created field
D
Which three actions can be applied to a previously created segment?
A. Reactivate
B. Export
C. Delete
D. Copy
E. Inactivate
BCD
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
A. Custom DMO
B. Standard DMO
C. Data Lake Object (DLO)
D. Data Source Object (DSO)
B
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
D
When creating a segment on an individual, what is the result of using two separate containers linked by an AND: At Least 1 of GoodsProduct.Color Is Equal To ‘red’ AND At Least 1 of GoodsProduct.PrimaryProductCategory Is Equal To shoes’?
A. Individuals who purchased at least 1 of any red’ product and also purchased at least 1 pair of shoes’
B. Individuals who purchased at least 1 ‘red shoes’ as a single line item in a purchase
C. Individuals who purchased at least 1 ‘red shoes’. 1 of any red’ item, or 1 of any ‘shoes’ item in a
purchase
D. Individuals who made a purchase of at least 1 of only ‘red shoes’ and nothing else
A
What happens if no file name is specified in AWS S3 data stream during ingestion?
A. The system does not fetch any file and the data stream shows an error.
B. The system chooses the first file found in the S3 bucket
C. The ingestion setup can’t be completed without specifying the filename.
D. The ingestion setup is completed but the data stream shows 0 records
A
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
A. Manually delete customer and related records using the Profile Explorer
B. Use Consent API to request deletion of the customer’s information
C. Utilize the Data Rights Subject Request tool to request deletion of the customer’s information
D. Use Ingestion API to request deletion of the customer’s information
B
How many calculated insights can be created per tenant?
A. 5
B. 10
C. 50
D. 100
C
Which feature can integrate in real time with Salesforce CRM?
A. Data Actions
B. Identity Resolution
C. CRM Starter Bundle
D. Data Model Triggers
A
Which of the following cannot be used in Segmentation? (Choose 2)
A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures
BD
