Data Anaysis 2 Flashcards
Define classification (context: data mining)
Classification - classifying attributes into target categories, e.g. customers into low medium or high average earnings
Define clustering (context: data mining)
Clustering - Grouping data into clusters so they can be treated as groups - e.g. customers based on geographic regions
Define anomaly/outlier detection (context: data mining)
Anomaly/Outlier detection - finding unexpected patterns in data
Define association rule mining (context: data mining)
Association rule mining - establishing a relationship between 2 data events
Define sequential patterns (context: data mining)
Sequential patterns - tracing a series of events that take place in a sequence
Define affinity grouping (context: data mining)
Affinity grouping - discovering co-occurrence in relationships
Define decision trees (context: data mining)
Decision trees - tree structure where each branch represents a probable occurrence
Define regression (context: data mining)
Regression - Identifying the nature of a relationship between 2 variables, e.g. causal