Darko Flashcards

1
Q

stages of evolution

A
  1. Innovation capabilities
  2. Internal maturation
    - knowledge sharing and organizational learning capabilities
    - market(ing) capabilities
    - cash-rich positions
  3. Strategic partnerships with MNC
    Leads to: competitive advantage in developed country market
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2
Q

Stage 1

A
  • apply innovative products & services
  • processes & new business models
    Home
  • strict government restrictions restrict import or business models > develop own products
  • gaps in infrastructure or legal systems where companies can find creative solutions
    Host
  • design competence
  • provide quality products
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3
Q

Stage 2 knowledge

A

Home
- enterprises cannot afford research and development
> public research institute cruicial to building if technological capabilities
Bspw. Konka group with Beijing university
Host
- use exploration and exploitation approach in host country to learn and enhance knowledge
- bspw. Lenovo and ibm with learning by doing and computer chips
- knowledge integration

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4
Q

Stage 2 market(ing) capabilities

A

Home
- catering to price-conscious consumers
> great value / competitive price
> modify product to meet needs of these consumers
-> bspw. Haier wi5 washing machines in China
- find new market niches to escape price wars
Host
- finding niche markets
Bspw. M&M with hobby farmers and small tractors in the US

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5
Q

Stage 2 cash-rich positions

A
  • government owned
  • diversification
  • networking
  • stock exchange
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6
Q

Stage 3 strategic partnerships with MNC

A

For:
- technological capabilities
- distribution capabilities

Home
- indirect learning through knowledge spillover (ibm in India)
- formal partnerships
> strategic alliances and joint ventures to gain access to advanced technologies (founders and Microsoft)
Host
- technology driven partnerships between home and host companies (ZTE with joining league of global telecoms giants in US)
- marketing and strategic partnerships between home and host companies
( ranbaxy with Eli Lilly and later on purepac regaring pharmaceutical products)

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