Darko Flashcards
stages of evolution
- Innovation capabilities
- Internal maturation
- knowledge sharing and organizational learning capabilities
- market(ing) capabilities
- cash-rich positions - Strategic partnerships with MNC
Leads to: competitive advantage in developed country market
Stage 1
- apply innovative products & services
- processes & new business models
Home - strict government restrictions restrict import or business models > develop own products
- gaps in infrastructure or legal systems where companies can find creative solutions
Host - design competence
- provide quality products
Stage 2 knowledge
Home
- enterprises cannot afford research and development
> public research institute cruicial to building if technological capabilities
Bspw. Konka group with Beijing university
Host
- use exploration and exploitation approach in host country to learn and enhance knowledge
- bspw. Lenovo and ibm with learning by doing and computer chips
- knowledge integration
Stage 2 market(ing) capabilities
Home
- catering to price-conscious consumers
> great value / competitive price
> modify product to meet needs of these consumers
-> bspw. Haier wi5 washing machines in China
- find new market niches to escape price wars
Host
- finding niche markets
Bspw. M&M with hobby farmers and small tractors in the US
Stage 2 cash-rich positions
- government owned
- diversification
- networking
- stock exchange
Stage 3 strategic partnerships with MNC
For:
- technological capabilities
- distribution capabilities
Home
- indirect learning through knowledge spillover (ibm in India)
- formal partnerships
> strategic alliances and joint ventures to gain access to advanced technologies (founders and Microsoft)
Host
- technology driven partnerships between home and host companies (ZTE with joining league of global telecoms giants in US)
- marketing and strategic partnerships between home and host companies
( ranbaxy with Eli Lilly and later on purepac regaring pharmaceutical products)