Dark psychology tactics Flashcards
What are the purposes of dark psychology
Dark psychology tactics will make you get compliance, higher performance or greater efforts from others
Decoy effect
The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option.
Example,
Observation : when buying popcorn, there are small popcorn for $3 , medium popcorn for 6.5$ and large popcorn for $7.
Analysis : The decoy object here is the medium popcorn. The large bucket asymmetrically dominated the medium bucket. In other words, the decoy effect encouraged consumers to go for the expensive option.
Body language mirroring
It signals that we are connected to that person in some way. If you subtly imitate them, they would probably not notice that you are copying them and it may get them to do as per your wants.
An image of eyes
To get people to behave ethically with you, you need to display an image of eyes.
Tweak such an environment for the people
Tweak such an environment for the people so that they would act less selfish. For example, if you
were bargaining in a coffee shop, needless to say, you would be less aggressive as compared to what
you would be in a conference room. Usually, people tend to act less selfish when neutral items
surround them, whereas if work-related objects occupy them, they incline towards more aggression
and selfishness.
Try to keep your point complicated and do not make it very easy for the people to understand in a
first move.
To comply with people with your request, confuse them. For example- instead of keeping
a price tag of your product for 4 dollars, make it 400 pennies, so that people would first analyze how
much dollars would 400 pennies make and if they bargain they will do that in pennies rather than in
dollars. Or they may just think that the price given is a deal to go for.
Try to ask a question or request a person at a time when they are mentally drained
Try to ask a question or request a person at a time when they are mentally drained and exhausted.
They would never question the request or the chances of denial for your request are very less.
Always make the other person focus on their gaining not losing
Always make the other person focus on their gaining not losing. Moreover, declare the price of
your product at last after telling all the features and benefits of your product. For instance, if you are
selling your car in 1000 dollars, always let the other person know about its features, specifications,
and benefits first. Then declare its price. The benefits will entice the customer towards the car, and
then the price shall not be a constraint.
Do not use verbs
Do not use verbs; try to use more nouns to change the behavior of the other person towards you.
If you use nouns, it will reinforce the identity of the person for whom you may be using it. It will also
indicate a specific group which shall be eloquent.
