Dark patters and Honey comb Flashcards
Dark patterns definition
Are elements of product design that make users do things they may not want to do
Why are dark patterns bad?
Its the opposite of what product designers are suppossed to do
How dark patterns work
Take advantage of people who skim web pages. The most conversion effective patters are the ones that play on peoples sense of FOMO
12 Dark patterns you should never use
ppitch ffords
Bait and switch
Confirm shaming
Disguised ads
forced continuity
friend scam
Hidden costs
intentional misdirection
Price comparison prevention
Privacy zuckering
roach motel
sneak into basket
Tricky questions
Why to avoid using dark patterns
ruins customer experience
increased abandonments
loyalty and trust will take a backseat
illegal
hurts brand image
UX honey comb The seven aspects of UX design
facuudv
useful
usable
findable
credible
accessible
desireable
valuable
How to use the honey comb
Teaching tool
educate clients
checklist