CX solutions Flashcards
Whats is SAP Commerce Cloud ?
Enables businesses to manage their e-commerce operations, including product catalogs, pricing, promotions and order management
What is SAP Service Cloud ?
Enables businesses to streamline their sales and services processes, improve customer satisfaction and drive revenue growth
Quels sont les autres noms de SAP Service Cloud ?
C4C / CRM / Sales&Services
What is SAP Emarsys Customer Engagement ?
Offers advanced capabilities for mrketing automation, campaign management and customer analytics
What is SAP Customer Data Solution ?
Allows to securely capture, store, and manage customer data while ensuring compliance with data privacy regulations such as GDPR.
CDS is no longer a CX solution –> moved to BTP
CDS is also called Gigya
CX solutions are…
4 adjectives
Connected: operational & contextual data
Insightful : automate processes, analyze data –> better decision making, enhance efficiency
Adaptive: agile, scalable
Industry-tailored : solutions address unique and specific needs, tailored functions and workflow
Que contient SAP Customer Data Solutions ?
Customer Data Cloud et Customer Data Platform
A quoi sert Customer Data Cloud vs Customer Data Platform ?
Customer Data Cloud : manager customer identities, consent and preferences
Customer Data Platform : manage and unify customer data from various sources to provide a complete view of the customer
Que signifie CIAM ?
Customer Identity Access Management
Que signifie ECPM ?
**Enterprise Consent and Preference Management **: holds customer consent and can grant or withdraw each customer consent. This allows the customer to choose how their profile information is used according to the terms of service and data privacy laws.
