CVMG - Elements + Principles

Question 1

Golden Ratio

Answer 1

• Helps arrange the layout of a page
• Is based in mathematics and nature so has a pleasing aesthetic as a baseline
• Creates balance and harmony

Question 2

Rule of Thirds

Answer 2

• Helps to layout an image/page
• Splits page into thirds, with crossovers creating points of interest
• Can help to create focal points/hierarchy within a design

Question 3

Dynamic Effects

Answer 3

• Can be applied to an image to create rhythm and flow within a design
• Adds to visual interest and helps to guide the eye
• Can draw attention to certain design elements

Question 4

Radial Balance

Answer 4

• Provides structure and layout to a design
• Helps to emphasise a focal point
• Guides eyes around a page through a circular/radial pattern

Question 5

Negative Space

Answer 5

• Space that is left empty
• Places greater emphasis on more important elements of design
• Adds breathing room in the design, helps to not overwhelm viewer

Question 6

Pace

Answer 6

• Technique used to slow down or speed up the viewer, either reading or viewing the design
• Linked to rhythm, measures the speed caused by the pattern
• Eye-catching and large for fast, smaller font + organised for slow

Question 7

Focal Points

Answer 7

• Areas of dominance/emphasis within a design
• Most dominant element
• Can be create via contrast/layout/alignment/colour/shape/negative space

Question 8

Silhouettes

Answer 8

• Used to place emphasis on certain images within a design
• Can be paired with reverse to create greater contrast + visual interest
• Used to simplify an image, focusing only on the shape