Customer Service and Smart Pricing Flashcards
1
Q
Customer value
A
The way the customer perceives the product and all related services and intangibles
2
Q
Customer perception broken down into
A
Conform the requirements - MMF Product selection - long tail Price or brand - WalMart or Chanel Value adding services - free extra services Relationships and Experiences
3
Q
Achieving excellence - Lecture
A
Aspects: price, product, service, access, relationship
Dominate one aspect and differentiate in a secondary
