Coordinated Product and Supply Chain Design

Question 1

Supply chain

Answer 1

Flow of physical products from suppliers through manufacturing and distribution all the way to retail outlets and customers

Question 2

Development chain

Answer 2

Focuses on new product introduction
Product architecture, make or buy decisions, earlier supplier involvements, strategic partnering, supplier footprint and supply contracts

Question 3

Key characteristics of SC

Answer 3

1. Demand uncertainty and variability - bullwhip effect
2. Economies of scale in production and transport
3. Lead time

Question 4

Key characteristics of development chain

Answer 4

1. Technology clock speed
2. Make or buy decisions - internally or buy from outside suppliers?
3. Product structure - level of modularity and integrality of product

Question 5

Design for logistics aspects

Answer 5

Economic packaging and transport
Sequential or parallel processing
Standardisation

Question 6

Forms of standardisation

Answer 6

Part - IKEA
Process - Cars
Product - Hotels or airlines
Procurement - Stamps

Question 7

Mass customisation

Answer 7

Deliver wide variety customised goods or services quickly and efficiently at low cost - best from mass and craft production

Question 8

Mass customisation requirements

Answer 8

Seamless
Costless
Frictionless
Instantaneousness

Question 9

Point of differentiation

Answer 9

Push pull boundary

Question 10

Organisational design principles Mass Customisation

Answer 10

1. Modular product design
2. Modular process design
3. Agile supply network