Customer Relations

Question 1

rapport

Answer 1

close, harmonious relationship

Question 2

brand promise

Answer 2

statement that outlines the company’s commitment to its customers

Question 3

ways of reinforcing the company’s image through employee performance

Answer 3

-recognition programs, performance-based bonuses, and other incentives
-employees are well-trained and have the necessary resources
-positive work environment

Question 4

customer relationship management

Answer 4

focuses on building and maintaining relationships with customers

Question 5

ethics in customer relationship management

Answer 5

-treating customers with respect and fairness
-transparent about policies and practices, and should not take advantage of customers
-build trust with customers by being honest and reliable

Question 6

technology in customer relationship management

Answer 6

-automate customer service processes, track customer interactions, and provide insights into customer behavior
-create targeted marketing campaigns, track customer feedback, and measure customer satisfaction

Question 7

responsibilities of finance professionals in providing client services

Answer 7

-financial planning, investment advice, tax planning, and risk management
-must be knowledgeable about market and be able to analyze and give advice
-accurate and timely
-advice on how to maximize returns on investments and minimize risks