Customer needs

Question 1

Customer demand

Answer 1

The quantity of products that customers want to buy.

Question 2

Factors affecting the customer demand

Answer 2

• the price
• the price of rival brands
• location
• promotion
• quality

Question 3

The higher the price….

Answer 3

the lower the demand.

Question 4

Repeat purchase

Answer 4

Getting the customers from product trial to buy your product again and again.

Question 5

Market map

Answer 5

A diagram that shows the position of a product compared to other products in the market.

Question 6

Added value

Answer 6

Creating something of higher value to a customer than its bought in costs.

Question 7

Hoe to make a product more valuable?

Answer 7

• quantity of available products
• good design
• the rand name
• developing a USP