Customer Needs Flashcards
1
Q
price
A
can be main factor for customer
2
Q
quality
A
standard or feature of product
3
Q
choice
A
range of personalised aspects
4
Q
convenience
A
makes life easier for customer
5
Q
how can you increase sales?
A
identify potential customers, adapt existing customers’ needs
6
Q
market over product driven
A
fulfilling customer needs
7
Q
qualities of a market driven approach
A
correct marketing mix, avoiding costly mistakes, competitive nature
