factor of production
(economist’s approach) combination of land, capital, labour
qualities of enterprise
take advantage of business opportunities, innovative and willing to take risks
role of enterprise
come up with new ideas, add value to exist ideas, fill gaps in market
branding
adds value to customer
factors of an idea
quality, USP, convenience, branding, design
design
superior to others in market
entrepreneur
sets up a business, takes risks, identifies opportunities
entrepreneur role
organise resources, make decisions, take risks
qualities of an entrepreneur
hard-working, innovative, organised, willing to take risks